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Session 20 KoolGames

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Session 20 KoolGames
1. Compete the following SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis for all five of the players in the KoolGames.com case.
a. KoolGames.com
Strengths
Weaknesses
Programming skilled founders
Young company
Creator and developer of three game prototypes
Immature strategic decision
Founders are graduated students so that they know what young customer want
Rely on Almost-Angels to solve intellectual property issue
Good relationship with its investment venture

Impressed by the venture folks

Opportunities
Threats
Widely known in Asian countries and Australia
Competitors /other online game website
Brand is well-known by Internet
Enter Asian market under HotDamn label without any contracts
Intellectual property protected by law
Customer taste changing

Its Intellectual property right hard be protected in an international situation

b. Almost Angles
Strengths
Weaknesses
Occupies 36% stake of KoolGames
High pricing company
Experienced and large company
Customers may switch to other cheaper investment company
High growth rate

Opportunities
Threats
Global markets
Competitors

Intellectual property right hard be protected internationally

c. HotDamn
Strengths
Weaknesses
Electronic gaming products seller
Violate law of copyrights and patents of US
Market in Asia, Australia, USA and Europe
No software development and gaming design expertise of its own

Against ethic issue

Opportunities
Threats
Expansion globally
Competitors

Customer taste changing

Increasing new company sell electronic game products

High price to buy IP rights of the game created by others

Revenue loss if Koolgames succeed in accuse
d. China Trade Ministry
Strengths
Weaknesses
Control over Chinese business trading with outside of main-land of China
Copyrights and patents regulations are weak internationally
Extensive power in china
The copyright of Koolgames may not accepted by chinese law
To legislate protect domestic company’s Intellectual property right
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