Session 1 Introducing Strategy Jan 2015
Slide 1.1
Session 1: Introduction to Strategy
Dr. Teresa O’Hara
Slide 1.2
Module Lecturer
•
•
•
•
Dr. Teresa O’Hara
Tel:
tohara@ait.ie
Room: E2326
Slide 1.3
Slide 1.4
Learning Objectives
• Understand in your own words “what is strategy”.
• Identify what are they key issues that strategy is concerned with.
• Distinguish between different levels of strategy: corporate, business and operational
• Understand how different people contribute to strategy • Appreciate that there are different approaches to and views of strategy
4
Slide 1.5
3 perspectives
Systemic Perspective
Company/
Organisation
Individual
Group /Team
Perspective
Perspective
5
Slide 1.6
3 perspectives
Systemic Perspective
Macro
Environment
E
Company/
Organisation
Individual
Group/Team
Perspective
Perspective
6
Slide 1.7
The SIGMOID Curve
A
B
Slide 1.8
Approach to Module
•
•
•
•
•
Informal
Class Discussion: case studies, work context
Pre-work
My role: facilitator, framework analysis, integration.
Your role:
– Preparation vs time constraints
– Presence: own learning/sharing of insights
– Participation
Slide 1.9
Definitions of strategy (1)
• ‘..the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resource necessary for carrying out these goals’
Alfred Chandler
• ‘Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value’
Michael Porter
Sources:
A.D. Chandler, Strategy and Structure: Chapters in the History of American Enterprise, MIT Press,
1963, p. 13
M.E. Porter, ‘What is strategy?’, Harvard Business Review, 1996, November–December,
p. 60
Slide 1.10
Definitions of strategy (2)
• ‘..a pattern in a stream of decisions’
Henry Mintzberg
• ‘..the long-term direction of an organisation’
Exploring Strategy
Sources:
H. Mintzberg, Tracking Strategy: Toward a General Theory, Oxford University Press, 2007, p. 3
Session 1: Introduction to Strategy
Dr. Teresa O’Hara
Slide 1.2
Module Lecturer
•
•
•
•
Dr. Teresa O’Hara
Tel:
tohara@ait.ie
Room: E2326
Slide 1.3
Slide 1.4
Learning Objectives
• Understand in your own words “what is strategy”.
• Identify what are they key issues that strategy is concerned with.
• Distinguish between different levels of strategy: corporate, business and operational
• Understand how different people contribute to strategy • Appreciate that there are different approaches to and views of strategy
4
Slide 1.5
3 perspectives
Systemic Perspective
Company/
Organisation
Individual
Group /Team
Perspective
Perspective
5
Slide 1.6
3 perspectives
Systemic Perspective
Macro
Environment
E
Company/
Organisation
Individual
Group/Team
Perspective
Perspective
6
Slide 1.7
The SIGMOID Curve
A
B
Slide 1.8
Approach to Module
•
•
•
•
•
Informal
Class Discussion: case studies, work context
Pre-work
My role: facilitator, framework analysis, integration.
Your role:
– Preparation vs time constraints
– Presence: own learning/sharing of insights
– Participation
Slide 1.9
Definitions of strategy (1)
• ‘..the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resource necessary for carrying out these goals’
Alfred Chandler
• ‘Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value’
Michael Porter
Sources:
A.D. Chandler, Strategy and Structure: Chapters in the History of American Enterprise, MIT Press,
1963, p. 13
M.E. Porter, ‘What is strategy?’, Harvard Business Review, 1996, November–December,
p. 60
Slide 1.10
Definitions of strategy (2)
• ‘..a pattern in a stream of decisions’
Henry Mintzberg
• ‘..the long-term direction of an organisation’
Exploring Strategy
Sources:
H. Mintzberg, Tracking Strategy: Toward a General Theory, Oxford University Press, 2007, p. 3