Servicescape for Hotel
Service and Customer
Management
Final Report
“Little Woods”
Submitted to:
Dr. Mohan N J Monteiro
Submitted by:
Group 5 (Section-B)
Jayakrishnan Nair N J (11023)
Sourabh Rai (11053)
Prasad Krishna (11094)
Bhushan Atul Ashok (11131)
Rishi Kumar Gandhi (11164)
1|Page
“Final Report”, Group-5(Sec-B)
Table of content:
Introduction: ............................................................................................................................... 1
Positioning Services: .................................................................................................................. 1
Competitive advantage through Market focus: ...................................................................... 1
Developing an effective positioning strategy: ....................................................................... 1
Market Analysis: .................................................................................................................... 1
Internal Corporate Analysis: .................................................................................................. 1
Competitor Analysis: ............................................................................................................. 2
7 Ps of Service marketing for Little Woods: ............................................................................. 2
Managing relationship and building loyalty: ............................................................................. 3
Consumer Behaviour: ................................................................................................................ 3
Pre-purchase stage: ................................................................................................................ 3
Service Encounter Stage: ....................................................................................................... 3
Post Purchase Stage:
Management
Final Report
“Little Woods”
Submitted to:
Dr. Mohan N J Monteiro
Submitted by:
Group 5 (Section-B)
Jayakrishnan Nair N J (11023)
Sourabh Rai (11053)
Prasad Krishna (11094)
Bhushan Atul Ashok (11131)
Rishi Kumar Gandhi (11164)
1|Page
“Final Report”, Group-5(Sec-B)
Table of content:
Introduction: ............................................................................................................................... 1
Positioning Services: .................................................................................................................. 1
Competitive advantage through Market focus: ...................................................................... 1
Developing an effective positioning strategy: ....................................................................... 1
Market Analysis: .................................................................................................................... 1
Internal Corporate Analysis: .................................................................................................. 1
Competitor Analysis: ............................................................................................................. 2
7 Ps of Service marketing for Little Woods: ............................................................................. 2
Managing relationship and building loyalty: ............................................................................. 3
Consumer Behaviour: ................................................................................................................ 3
Pre-purchase stage: ................................................................................................................ 3
Service Encounter Stage: ....................................................................................................... 3
Post Purchase Stage: