Service Marketing Report

Scope of the work:
The study to cover comprehensive scenario of influence of web in retail sectors in Bangldesh.
Identify the strength of retail sector using website
Methodology:
Limitations:
Literature review:
Objective of the Report:
­ Present scenario plus loophole, prospect, recommendation.
­ To identify the competitive position of the market.
­ Particularly comparing the local market with the global market scenario.
­ Effect of technical innovation in the targeted market.
­ How internet usage are diversifying the industry.
Influence of web in retail sector in developed countries:
Industry Overview:
Rokomari:
Delivery time 2­5 days Cost: 50 Taka
Supplementary Innovation :
Payment has to be made before the delivery
Food panda:
Android App, Apple app, Windows App
Cost: 50 Taka, Delivery Time: one hour. Minimum amount: 300 taka, 240 restaurants
Hungry Naki:
Partnership with different restaurants.
App in three OS.
Minimum Order: 200 Taka. Delivery Cost: 50 Taka.
Chal Dal:
There is no delivery charge. Service charge is included in the product cost.
BD Hut .com:
Payment system is good. Free delivery in Dhaka. Mobile recharge. Loyalty point is given to customer. Return Policy is good. Ease of access is poor.
Service Proposition: what kind of service are they offering. Mainly book, Apparel, Grocery items, sports item, beauty products, Food from restaurants.
Customer perception:
Product diversification.
Analysis of Business player:
PEST:
Political, Economics, Social, Technological
GE Model:
Market Attractiveness, Business Strength.
Boston Matrix:
Market Growth and Market share.
Global Vs Local.

ADL Matrix:
Global Vs Local
Competitive position vs Industry life cycle stage.
Porter’s Five Forces Model:
Brand Personality dimension:
Five Dimensions:
Brand Asset Valuator:
Question has to be asked to customer.
We can ans it from the quant survey.
Resources and Capabilities: appraising resources, Five resources advantage stage, 3c Model: Customer, Competitors and
Corporate.