Service Marketing Plan Gato 
De La Salle University – Dasmarinas
College of Business Administration and Accountancy
Marketing Department
Café Rosso
A Marketing plan submitted in partial fulfilment
Of the requirements in
Services Marketing
Janine G. Gato
MKA41
October 16, 2014
Table of Contents
I. Acknowledgement………………………………………………………………………………3
II. Executive Summary……………………………………………………………………………4
III. Business Environment Analysis………………………………………………………………5
IV. SWOT Analysis……………………………………………………………………………….6
V. Market Profiling………………………………………………………………………………8
VI. Forecasting Sales Volume and Market Share………………………………………………11
VII. Objectives…………………………………………………………………………………11
VIII. Service Marketing Mix/Strategy…………………………………………………………11
IX. Resources Identification……………………………………………………………………16
X. Training the Sales Force……………………………………………………………………17
XI. Budget………………………………………………………………………………………17
XII. Execution……………………………………………………………………………………18
XIII. Risk Analysis………………………………………………………………………………19
XIV. Appendices…………………………………………………………………………………20 I. Pictures of Café Rosso
ACKNOWLEDGEMENT
I thank all who in one way or another contributed in the completion of my service marketing plan. First, I give thanks to God for protection and ability to do work.
I would like to express my deepest gratitude to my professor in Service Marketing, Ms. Evangeline Reyes whom has patience to teach us and share her knowledge for us to better understand the subject that will help a lot in our course. I would also give thanks to my friends who helped me to finish this marketing plan especially to my best friends Nina Andrea Manipon and Cer Vejerano for the continuous support. My friends Divine Jamili, Aaron Matthew Galinato, John Cedric Gacho and Drone Sazberg Jose that gave advices and cheer me up to finish my Service Marketing Plan.
Lastly, I would like to thank Ms. Gloria Piscasio, the owner of Café Rosso whom allow me to interview and conduct to them my Service Marketing Plan.
EXECUTIVE SUMMARY Café
College of Business Administration and Accountancy
Marketing Department
Café Rosso
A Marketing plan submitted in partial fulfilment
Of the requirements in
Services Marketing
Janine G. Gato
MKA41
October 16, 2014
Table of Contents
I. Acknowledgement………………………………………………………………………………3
II. Executive Summary……………………………………………………………………………4
III. Business Environment Analysis………………………………………………………………5
IV. SWOT Analysis……………………………………………………………………………….6
V. Market Profiling………………………………………………………………………………8
VI. Forecasting Sales Volume and Market Share………………………………………………11
VII. Objectives…………………………………………………………………………………11
VIII. Service Marketing Mix/Strategy…………………………………………………………11
IX. Resources Identification……………………………………………………………………16
X. Training the Sales Force……………………………………………………………………17
XI. Budget………………………………………………………………………………………17
XII. Execution……………………………………………………………………………………18
XIII. Risk Analysis………………………………………………………………………………19
XIV. Appendices…………………………………………………………………………………20 I. Pictures of Café Rosso
ACKNOWLEDGEMENT
I thank all who in one way or another contributed in the completion of my service marketing plan. First, I give thanks to God for protection and ability to do work.
I would like to express my deepest gratitude to my professor in Service Marketing, Ms. Evangeline Reyes whom has patience to teach us and share her knowledge for us to better understand the subject that will help a lot in our course. I would also give thanks to my friends who helped me to finish this marketing plan especially to my best friends Nina Andrea Manipon and Cer Vejerano for the continuous support. My friends Divine Jamili, Aaron Matthew Galinato, John Cedric Gacho and Drone Sazberg Jose that gave advices and cheer me up to finish my Service Marketing Plan.
Lastly, I would like to thank Ms. Gloria Piscasio, the owner of Café Rosso whom allow me to interview and conduct to them my Service Marketing Plan.
EXECUTIVE SUMMARY Café