Service Marketing Approach in Hospital Industry Bangladesh

Topics: Hospital, Health care, Health care provider Pages: 3 (610 words) Published: August 23, 2013
Apollo Hospitals Dhaka, being in the business of hospital service marketing where one needs to wear the shoes of the customers, feels that the demands of business environment are neither small nor simple. At Apollo Hospitals Dhaka, business development is everyone's business. They promote total quality management in every aspect of their service, promising and delivering a total atmosphere of support and comfort. They believe no amount of skilled health care professionals and cutting-edge technology will be successful unless it is delivered within a complete package of dedication, commitment, loyalty, care, and quality. Its’ business vision focuses on four things: patient care, patient safety, patient rights and responsibility, and patient confidentiality. We believe providing premium quality service to our patients is not something what the patients should ask for, it is what they deserve. All of them at every level of the hospital have kept 'patient' at the forefront of our existence and have worked hard to ensure they deliver what we commit.  For any organization, Marketing Department is considered the revenue earner of the organization. This is true for Apollo Hospitals Dhaka as well. The marketing Department aims and secures the business of the hospital by being the primary and focal point-of-contact for people in the community requiring healthcare solution in regular and odd hours, and by ensuring timely delivery of necessary healthcare from the right corners through a series of teamwork concerning different areas of the hospital. Description of Service

* First contact through website/call centre/local presence * Direct contact with surgeons on registration
* Travel arrangements
* Hospital admission (staff pickup at airport)
* Medical procedure
* Comprehensive reports on discharge
* Tie ups with US hospitals for post treatment care

Forces Which Compel System Redesign/Transformation
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