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Serious Mood In Ira C. Herbert's Letter

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Serious Mood In Ira C. Herbert's Letter
Furthermore, Ira C. Herbert’s letter establishes a serious mood. For example, he justifies that, “... We are writing to ask you to stop using this theme or slogan in connection with the book” which is informing that the The Grove Press must stop using “their” slogan(6-7). Herbert implants a serious mood in the reader when he decides to not use any positive words and just gets to the main point of his letter. Another example would be him claiming that in 1952, Coca-Cola used “There’s this about Coke-You Can't beat the real thing”...” informing the Grove Press that Coca-Cola created the first idea that originated the slogan. In this situation Herbert serious mood is conveyed when he is straightforward and direct. This straightforward letter directed
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