Serengeti

Topics: Tourism, Masai Mara, Tanzania Pages: 9 (2422 words) Published: October 17, 2013
Table of Contents

CHAPTER 1
The website
The website that I have chosen is
called: go2africa.com (Africa Safari Travel) and this is the address http://www.go2africa.com/tanzania/serengeti-national-park/african-safari-guide/flights.

Figure 1.0
When someone logs into the website they can get to see Travel Deals, Accomodation, Tours, Travel Guide & Tips, Flights and Wildlife Guide as seen on figure 1.0. Serengeti is one of the unique locations in this website, This websites offers a product to the customers in terms of a service.

INTRODUCTION
Discover Serengeti

Figure 2.0
It was 1913 and great stretches of Africa were still unknown to the white man when Stewart Edward White, an American hunter, set out from Nairobi. Pushing south, he recorded: "We walked for miles over burnt out country... Then I saw the green trees of the river, walked two miles more and found myself in paradise." He had found Serengeti. In the years since White's excursion under "the high noble arc of the cloudless African sky," Serengeti has come to symbolize paradise to many of us. The Maasai, who had grazed their cattle on the vast grassy plains for millennia had always thought so. To them it was Siringitu - "the place where the land moves on forever."

The Serengeti region encompasses the Serengeti National Park itself, the Ngorongoro Conservation Area, Maswa Game Reserve, the Loliondo, Grumeti and Ikorongo Controlled Areas and the Maasai Mara National Reserve in Kenya. Over 90,000 tourists visit the Park each year. Two World Heritage Sites and two Biosphere Reserves have been established within the 30,000 km² region. It's unique ecosystem has inspired writers from Ernest Hemingway to Peter Mattheissen, filmmakers like Hugo von Lawick and Alan Root as well as numerous photographers and scientists . The Serengeti ecosystem is one of the oldest on earth. The essential features of climate, vegetation and fauna have barely changed in the past million years. Early man himself made an appearance in Olduvai Gorge about two million years ago. Some patterns of life, death, adaptation and migration are as old as the hills themselves. It is the migration for which Serengeti is perhaps most famous. Over a million wildebeest and about 200,000 zebras flow south from the northern hills to the southern plains for the short rains every October and November, and then swirl west and north after the long rains in April, May and June. So strong is the ancient instinct to move that no drought, gorge or crocodile infested river can hold them back. The Wildebeest travel through a variety of parks, reserves and protected areas and through a variety of habitat. You can explore the different forms of vegetation and landscapes of the Serengeti ecosystem and meet some of their most fascinating inhabitants. Magnificent Wildlife

".. The only living things which look as if they really belonged to it are the Wild Animals. Between the animals and Africa there is an understanding that the human beings have not yet earned ..." Laurens van der Post, Venture to the Interior, 1963 Today, the Serengeti National Park, the Ngorongoro Conservation Area, and the Maasai Mara Game Reserve across the border in Kenya, protect the greatest and most varied collection of terrestrial wildlife on earth, and one of the last great migratory systems still intact. The Serengeti is the jewel in the crown of Tanzania's protected areas, which altogether make up some 14% of the country's land area, a conservation record that few other countries can match.

Main markets
The main markets are Tourists from all over the world. The place is mainly for sight-seeing and adventure seeking for leisure. Tourist facilities include lodges at Seronera, Lobo, Sopa, Kirawira, Klein's Camp, Banagai, Turner Springs, Nyaruboru and Ndutu and some hotels. In 2005 a luxury hotel was proposed within the Park itself. In addition to Kijereshi Tented Camp there are 70 campsites in the Park. Six access...

References: Borner, M., Fitzgibbon, C., Borner, M., Caro, T., Lindsay, W., Collins, D. & Bristow, M. (1996). Dog jabs to save lions. BBC Wildlife 14(12):p61.
Buhalis, Dimitrios. eTourism; Information technology for strategic tourism management
Frew, A.J. and Horan, P (2007) Destination Website Effectiveness – A Delphi Study-based eMetric Approach, Proceedings of the Hospitality Information Technology Association Conference, HITA 07, Orlando, USA.
Inkpen, Gary. Information Technology for Travel and Tourism. 2nd ed. London: Wesley Longman, 2008. Print.
Page, Stephen, J, and Joanne Connell.Tourism a Modern Synthesis. 2nd ed. London: Thomson, 2006. Print.
Roberts, L. & D. Hall, (2001) Rural Tourism and Recreation: Principles to Practice, Cambridge: CABI Publishing Series.
Websites
Clark, Emma, 2002, Online travel bucks gloomy trends [online]
Travel Distribution Solutions, 2011, Destination Management System [online].Available from: . [Accessed on 28th October, 2012].
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