SEO White hat Techniques

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SHAHEED ZULFIQAR ALI BHUTTO INSTITUTE OF SCIENCE AND TECHNOLOGY

RESEARCH PROPOSAL FOR THE TOPIC
“To determine factors which help websites land on first page of search engine”
RESEARCH PROJECT (MBA)
RESEARCH PROJECT INTERNAL: MR. ASIM RIAZ
SUBMITTED BY:
S M KAMRAN QAMAR -1139137
SAMREEN JAVAID- 1139133

RESEARCH PROPOSAL
Background / Preamble:
SEO is the practice of making it easier for site owners and their audience to find each other, to meet the objectives of the site owner and the informational and situational needs of that audience. This means in part helping site owners find the right language to use that audience members will search for, and overcoming technical obstacles that might keep search engines from crawling and indexing the great content developed for that audience (Slawsky & Grithchlow, 2012). Since the emergence of search engines after World Wide Web was born, the literature has been written on how a website can get the position on the first page of a search engine. Reason of this is to get the attention of target audience on the first place and to reach the ones who are actually looking for something that the website offers.
There are so many factors which help the websites to get there and the research will include our study about the ways to reach the first page of the search engine. Our study will also include the past and obsolete methods for search engine optimization, currently prevailed methods and we’ll also shed light on the future of SEO which will not only cater the syntax of search engine keywords but will cater in the spectrum of semantics too.
Our study will be conducted to measure technological factors as well as human actions too when it comes to searching on a search engine.
Problem statement:
Performance appraisal is a process in which a supervisor evaluates and provides judgment about employee work performance and has been widely used in mostly American organizations. According to a statistics

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