Sensor and Invisible Barcode Technology Market Opportunity Analysis
SENSOR AND INVISIBLE BARCODE TECHNOLOGY
MARKET OPPORTUNITY ANALYSIS
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MARKET OPPORTUNITY ANALYSIS
PHOTON-X SENSOR AND BARCODE TECHNOLOGY
EXECUTIVE SUMMARY
Photon-X, Inc., has developed an emerging new high technology product related to imaging and sensor-based technologies. The technology is a function of being able to uniquely analyze light within multiple spatial phase elements using proprietary applications to discern imagery, i.e., affords the user the ability to see through obscured environments and enable shape discrimination. Additionally, liquid barcode technology affords individuals the ability to place vast amounts of data and intelligence in a small area in either a permanent or non-permanent manner. This market opportunity analysis investigates the market potential with respect to a number of markets and applications.
Markets considered in this analysis include product tracking via barcode tagging and utilization of the sensor technology in underwater applications. Product descriptions, customer profiles, and profiles of potential competitors are prepared and analyzed. Further, a GE portfolio model analysis is used to discern the potential viability of each of these products within the marketplace. Given the current startup phase of Photon-X and in understanding the overall financial circumstances of a startup venture, it is important that product development initially be focused on those potential applications which have the greatest short-term market potential and incur the least research and development cost. In consideration of these factors and based upon the results of our market opportunity analysis, we recommend that Photon-X focus on applications for firearms tracking.
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INTRODUCTION
Photon-X technologies can be differentiated into three segments. These segments include invisible liquid optical barcodes, three-dimensional shape-based discrimination, and detection of items that are hidden within shadows, haze, fog
MARKET OPPORTUNITY ANALYSIS
1
MARKET OPPORTUNITY ANALYSIS
PHOTON-X SENSOR AND BARCODE TECHNOLOGY
EXECUTIVE SUMMARY
Photon-X, Inc., has developed an emerging new high technology product related to imaging and sensor-based technologies. The technology is a function of being able to uniquely analyze light within multiple spatial phase elements using proprietary applications to discern imagery, i.e., affords the user the ability to see through obscured environments and enable shape discrimination. Additionally, liquid barcode technology affords individuals the ability to place vast amounts of data and intelligence in a small area in either a permanent or non-permanent manner. This market opportunity analysis investigates the market potential with respect to a number of markets and applications.
Markets considered in this analysis include product tracking via barcode tagging and utilization of the sensor technology in underwater applications. Product descriptions, customer profiles, and profiles of potential competitors are prepared and analyzed. Further, a GE portfolio model analysis is used to discern the potential viability of each of these products within the marketplace. Given the current startup phase of Photon-X and in understanding the overall financial circumstances of a startup venture, it is important that product development initially be focused on those potential applications which have the greatest short-term market potential and incur the least research and development cost. In consideration of these factors and based upon the results of our market opportunity analysis, we recommend that Photon-X focus on applications for firearms tracking.
2
INTRODUCTION
Photon-X technologies can be differentiated into three segments. These segments include invisible liquid optical barcodes, three-dimensional shape-based discrimination, and detection of items that are hidden within shadows, haze, fog