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Self Service
ELECTRONIC SELF-CHECKOUT SYSTEM VS CASHIER OPERATED SYSTEM: A PERFORMANCE BASED COMPARATIVE ANALYSIS by Gregory E. Opara-Nadi

A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy

Capella University May, 2005

©Gregory Opara-Nadi, 2005

ELECTRONIC SELF-CHECKOUT SYSTEM VERSUS CASHIER OPERATED SYSTEM: A PERFORMANCE BASED COMPARATIVE ANALYSIS by Gregory E. Opara-Nadi has been approved May 2005 APPROVED: JIM MIRABELLA, D.B.A., Faculty Mentor and Chair ALISA MOSLEY, Ph.D, Committee Member NORBERTO CRUZ, Ed.D., Independent Reviewer DAL DIDIA, Ph.D, Visiting Professor DELLROY BIRCH, Peer Learner ACCEPTED AND SIGNED: JIM MIRABELLA, D.B.A. Kurt Linberg, Ph.D. Executive Director, School of Business

Abstract Customers want fast checkout systems. Retailers are always searching for ways to improve store checkout systems. This study compared the cashier checkout and the electronic selfcheck out systems. Data for this study were collected by observations of checkout processes at Wal-Mart Super Centers in the Jackson, Mississippi, area. Formulated research questions were statistically tested employing the independent samples t-tests and the chi square test for independence. Results of these analyses showed that consumers preferred the cashier

checkout system to the electronic self-checkout system, although shoppers also want to learn how to use the new self-checkout technology. Further studies were suggested on methods of introducing new Point of Sale technology to consumers, and ways to help managers compare costs of checkout systems.

Dedication This dissertation is dedicated in memory of my late parents Chief Phillip Opara-Nadi and Chief/Mrs. Helen A. Opara-Nadi.

iii

Acknowledgments As this journey comes to an end; it would be great if I acknowledge everyone who helped make this journey a success. I know that I cannot recognize everyone of these individuals here. However, I am sincerely grateful to

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