Self Marketing Plan
Consumer Marketing Project-Bella Napoli
Robert Edwards, Hardy Anderson, and Larry D. Stephney
Park University
MK 351 Principles of Marketing
DR. Blaugrund, Erin Baca
December 13, 2012
Introduction
The team of three students consisting of Robert Edwards, Hardy Anderson, and Larry D. Stephney visited Belle Napoli restaurant on November 15, 2012 as part of the MK 351 Principles of Marketing class, coordinated by our instructor DR. Blaugrund, Erin Baca. The purpose for our visit was to conduct detailed observation at a local restaurant to assist us in writing a seven to ten page summary of our findings.
Our team selected Johnny Carino’s restaurant located 675 Sunland Park Drive, El Paso, TX to compare to Belle Napoli. Both restaurants brand is Italian food, Bella Napoli and Johnny Carino’s are located three miles apart. Johnny Carino’s is located less than a mile from the Sunland Park Mall, while Bella Napoli is three miles away from the Sunland Park Mall. Another Italian restaurant is the Olive Garden located at 740 Sunland Park Drive El Paso, TX. Olive Garden was not selected for comparison because its menu was not comparable to Bella Napoli and each of the members of the team has frequently eaten at Olive Garden.
The team spent the majority of our time observing Bella Napoli, however, we did focus enough time and energy researching Johnny Carino’s to make a constructive comparison. We divided the comparisons into four factors, Location, Exterior Atmospherics, Interior Atmospherics, and the four Ps (Place, Product, Price and Promotion). Bella Napoli is a good Italian restaurant with tremendous opportunity to become better with improvements in the Exterior Atmospherics, Interior Atmospherics, and a focused promotional effort.
The location looks to be a typical business area with some residential housing within the area. It is located on a main street (North Mesa) which is good for visibility to potential customers. The location is in the area
Robert Edwards, Hardy Anderson, and Larry D. Stephney
Park University
MK 351 Principles of Marketing
DR. Blaugrund, Erin Baca
December 13, 2012
Introduction
The team of three students consisting of Robert Edwards, Hardy Anderson, and Larry D. Stephney visited Belle Napoli restaurant on November 15, 2012 as part of the MK 351 Principles of Marketing class, coordinated by our instructor DR. Blaugrund, Erin Baca. The purpose for our visit was to conduct detailed observation at a local restaurant to assist us in writing a seven to ten page summary of our findings.
Our team selected Johnny Carino’s restaurant located 675 Sunland Park Drive, El Paso, TX to compare to Belle Napoli. Both restaurants brand is Italian food, Bella Napoli and Johnny Carino’s are located three miles apart. Johnny Carino’s is located less than a mile from the Sunland Park Mall, while Bella Napoli is three miles away from the Sunland Park Mall. Another Italian restaurant is the Olive Garden located at 740 Sunland Park Drive El Paso, TX. Olive Garden was not selected for comparison because its menu was not comparable to Bella Napoli and each of the members of the team has frequently eaten at Olive Garden.
The team spent the majority of our time observing Bella Napoli, however, we did focus enough time and energy researching Johnny Carino’s to make a constructive comparison. We divided the comparisons into four factors, Location, Exterior Atmospherics, Interior Atmospherics, and the four Ps (Place, Product, Price and Promotion). Bella Napoli is a good Italian restaurant with tremendous opportunity to become better with improvements in the Exterior Atmospherics, Interior Atmospherics, and a focused promotional effort.
The location looks to be a typical business area with some residential housing within the area. It is located on a main street (North Mesa) which is good for visibility to potential customers. The location is in the area
References: Carino 's, J. (2012, 12 03). Johnny Carino 's menu. Retrieved from Johnny Carino 's: http://www.carinos.com/menu Haring, B. (2012, 12 10). Restroom Requirements for Restaurants. Retrieved from Small Business - Chron.com: http://smallbusiness.chron.com/restroom-requirements-restaurants-41132.html Map, G. (2012, 12 03). Driving directions to 750 Sunland Park Drive, El Paso, TX 79912. Retrieved from Map data ©2012 Google: https://maps.google.com/maps?ie=UTF-8&gl=us&daddr=750+Sunland+Park+Drive,+El+Paso,+TX+79912&panel=1&f=d&fb=1&dirflg=d&geocode=0,31.815214,-106.545541&cid=0,0,2107962478139008266&hq=sunland+park+mall&hnear=sunland+park+mall&ei=jfK8UL-dHZGK2QXN_4HAAg&ved=0C McGraw Hill. (2012). Principles of Marketing. United States of America: McGraw Hill Create. Napoli, B. (2012, 12 03). Bella Napoli. Retrieved from Bella Napoli: http://bellanapoliristorante.com/index.html Napoli, B. (2012, 12 03). Bella Napoli page 5. Retrieved from Bella Napoli: http://bellanapoliristorante.com/MenuPage5.html