Advertisements Cause Low Self-Esteem in Teenage Girls
There is an old saying that goes “Beauty is only skin deep” which means that It is not how beautiful one is or how gorgeous one looks, but it’s what’s inside the heart that matters. It can be confusing because if such things don’t matter, then why do teenage girls go to great lengths to feel pretty? Why are there so many of them that suffer from low self-esteem? One cause of this is media advertisements. “Over 70% of teenage girls believe they do not measure up” (Fisher). Different forms of advertising, such as magazines and television, play a large role in the low self-esteem in young teenage girls.
Self-esteem is a feeling of having respect for oneself or ones abilities. A person’s self-esteem can determine whether the individual decides to have a positive outlook on life or a negative one. Young teenage girls are the likeliest candidates to fall prey to low self-esteem because they are the most targeted age group for most advertisements. “50% of teenage girls are using restrictive measures to lose weight at any given time” (Neumark-Sztainer). Many fashion and beauty magazines, such as Seventeen™ Magazine and Teen Vogue, all use airbrushed and digitally altered techniques on the images of their models in their magazine covers. They may make the waist smaller or make the model appear to be slimmer. These images promote an unattainable standard of beauty, which cause young girls to feel poorly about their bodies, which can lead to an eating disorder.
Many television ads contribute to the over sexualizing of teen girls. Young girls worship celebrities and often imitate what they see. A very famous celebrity that young girls look up to is Miley Cyrus. She was formerly known as Hannah Montana, the kind and sweet girl next door, now turned into a wild, out of control, drug addict. She has been seen participating in many lewd activities in public, wearing close to no clothes, and lately on the VMA’s, she...
Bibliography: Neumark Sztainer, Dianne. “I’m, Like, SO Fat!”. Book. New York: The Guilford Press. 2005. 5. Print
Hendricks, Alexandra Burgoon, Michael. “The Relationship Between Fashion Consumption and Body”. Ed. Pamela Gibson. San Diego. 2003. 5. Print.
Fisher, Ali. Dove® Self-Esteem Program. 2013. Organization
Gurian, Anita. “How To Raise Girls With Healthy Self-Esteem”. Article. NY. June, 2012. Web.
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