Selected Market Cultural Report in America

Topics: Sociology, American middle class, Middle class Pages: 14 (2423 words) Published: September 25, 2014

Selected Market Cultural Report in America


Executive summary
With the development of global economies and international immigration, international business is universal all over the world. Business cultures are regards as the significant part of international business and impact the business strategies. To demonstrate the features and influences of business cultures, this report discusses American cultures components and its effects in international business through the example of opening a Chinese restaurant in Now York City in America. The reasons of choosing America to be the host country and detailed American cultures are analyzed in the forward part of this report. Then the influence of business cultures to international business and special cultures should be considered when open Chinese restaurant is illustrated.

It is concluded that American people are pursuing individual freedom, self-reliance, equality of opportunities, competition, hard-working and seeking the wealth through the drastically analysis. They are enthusiastic, open-minded and helpful in general, however some manners and customs should be paid attention. The social structure is unbalanced and almost every religion could be found in America. Communication, negotiation and management style might be influenced by business cultures in international business. And among all American cultures discussed above, manners and customs, social structure and personal communication should be considered to the business of opening Chinese restaurant in America. 1. Introduction

Business cultures are vital to international business, especially in current business environment. Different countries have their different values and attitudes, manners and customs, social structure, personal communication, religion and education concept (Hofstede, 1994). Each part of cultures will affect the success and efficiency of international business which should be paid more attention. How to analysis one country’s culture? What kinds of cultures should be considered in international business? This report is aimed to illustrate the inflation of business cultures through an example of opening a Chinese restaurant in Now York City in America. The reasons of choosing America will be explained in the first part, and then detailed analysis of American cultures will be demonstrated in the second part. Some examples are taken to describe American cultures more visually. After that, niche targeting analysis of the influence of American business cultures and the ones should be concerned especially when opening a Chinese restaurant are discussed in the following part. 2. Chinese restaurant in America

The industry of Chinese restaurant in America has developed more than one hundred and fifty years, especially in recent years with the growth of economic globalization and the increase of overseas immigrant. According to statistics, there are more than 46000 Chinese restaurants exist in America, and 2500 thousand Chinese food is consumed per day. The enormous consumption demonstrates that Chinese food is very popular in America, and this brings the idea of opening a Chinese restaurant in America. This restaurant is designed to selling Sichuan cuisine which has been proved very popular in America. And it will be located in New York City in America.

3. Why choose America?
Although Chinese food is famous all over the word, America is chosen to be the host country with the following reasons. (1) The long history and enormous consumption of Chinese restaurant in America could guarantee the basic business performance. As the American people are familiar with Chinese food, the expenditure of expanding the market and advertising could be saved. (2) America is famous as its diverse cultures and highly developed economy, which provide the inclusion of different cultures and consumption level. In this country, a little expensive but distinctive menu...

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