Segway Case Analysis
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Segway, as its website promotes, is known to be the “leader in personal, green transportation (Segway, n.d.).” Segway provides an ample range of innovative products, whose primary markets are mainly US and other international corporations and individuals who are environmentally-conscious, technological savvy and have huge disposable income. Segway projects a vision of providing institutions and individuals with environmental-friendly, economical, modern and efficient modes of transportation. Its most popular product is the Segway PT, a two-wheeled, self-balancing, electrically-generated vehicle, which was invented by Dean Kamen (Higginbotham, 2008 & Blackwell, 2007). More information about its products and how the business works are found in Segway's website, a user-friendly and easy-navigation online portal.
Although Segway may not reach a huge mass of consumers and is not yet able to catch much attention of the market, more opportunities are made available for this company, basing from economical, technological, and environmental trends that are existent. According to surveys, Segway's market could increasingly include millions of international clients, wherein its product reach could expand from its American market, particularly those living in urban cities. Segway's product sales are hugely generated from its business and corporation dealings. To further reach more markets such as businesses and individuals, Segway tapped its online resources, wherein www.segway.com partnered with online retailer, Amazon.com for auction and bids of transporters made online. However, partnerships with other online retailers are not sufficient, since Segway is still in the position of attracting more customers. Segway's Strengths
Segway was able to offer a product that has proven to be very useful for companies and huge firms. Segway's Hts are visible in almost every huge corporation's business operations. Thus, Segway have...
References: Blackwell, T. (2007). Building a balancing scooter. Retrieved January 28, 2011, from
Higginbotham, A. (2008, October 27). “Dean Kamen: part man, part machine.” The Daily
Segway. (n.d.). About segway. Retrieved January 28, 2011, from
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