Segmentation of Mall Shoppers in India
Mall Shopper Segmentation
Gender * Male * Female
Age * Below 19 * 20-29 * 30-39 * 40-49 * 50 and above
Marital Status * Married * Single * Committed
Occupation * Student * Self-employed * Working Professional * Home Maker * Others
Annual family income * below 5 lac * 5 to 9 lac * 9 to 15 lac * 15 and above
Rate the extent to which you indulge in following activities in a Mall : | Never | Very Rarely | Rarely | Sometimes | Often | Very Often | All of the Time | Window Shopping | * | * | * | * | * | * | * | Talking to strangers | * | * | * | * | * | * | * | Sitting at a coffee shop | * | * | * | * | * | * | * | Quick shopping for essentials | * | * | * | * | * | * | * | Visiting Mall just for ATM | * | * | * | * | * | * | * | Strolling without a purpose | * | * | * | * | * | * | * | Participate in children's activities | * | * | * | * | * | * | * | Social Outing | * | * | * | * | * | * | * | Spending quality time with your family | * | * | * | * | * | * | * | Watching a movie | * | * | * | * | * | * | * | Just killing time | * | * | * | * | * | * | * | Sitting at a Food court | * | * | * | * | * | * | * | Going to children's play area | * | * | * | * | * | * | * | Sit at a bookstore and read | * | * | * | * | * | * | * | Visting mall just to enjoy AC on a hot day | * | * | * | * | * | * | * | Hangout with friends | * | * | * | * | * | * | * | Spotting the latest fashion trends | * | * | *
Gender * Male * Female
Age * Below 19 * 20-29 * 30-39 * 40-49 * 50 and above
Marital Status * Married * Single * Committed
Occupation * Student * Self-employed * Working Professional * Home Maker * Others
Annual family income * below 5 lac * 5 to 9 lac * 9 to 15 lac * 15 and above
Rate the extent to which you indulge in following activities in a Mall : | Never | Very Rarely | Rarely | Sometimes | Often | Very Often | All of the Time | Window Shopping | * | * | * | * | * | * | * | Talking to strangers | * | * | * | * | * | * | * | Sitting at a coffee shop | * | * | * | * | * | * | * | Quick shopping for essentials | * | * | * | * | * | * | * | Visiting Mall just for ATM | * | * | * | * | * | * | * | Strolling without a purpose | * | * | * | * | * | * | * | Participate in children's activities | * | * | * | * | * | * | * | Social Outing | * | * | * | * | * | * | * | Spending quality time with your family | * | * | * | * | * | * | * | Watching a movie | * | * | * | * | * | * | * | Just killing time | * | * | * | * | * | * | * | Sitting at a Food court | * | * | * | * | * | * | * | Going to children's play area | * | * | * | * | * | * | * | Sit at a bookstore and read | * | * | * | * | * | * | * | Visting mall just to enjoy AC on a hot day | * | * | * | * | * | * | * | Hangout with friends | * | * | * | * | * | * | * | Spotting the latest fashion trends | * | * | *