segment analysis
Psychographics
Social Class Lifestyle Income Range
1. Middle Class adventurous, athelic, religious $80,000
2. Middle Class adventurous, athelic, socialize $70,000
3. Middle Class Independent, Outgoing $80,000 - $100,000
4. Middle Class Independent, Serious $50,000 - $100,000
5. Middle Class Independent, Religious, Money Consicious $50,000 - $100,000
Geography
City County
1. Fountain Valley Orange
2. Santa Ana Orange
3. Irvine Orange
4. Newpor Beach Orange
5. Fountain Valley Orange
Behavior
1. He has about 10 watches. He wears watch everyday. He usually wear analog watches for events and style, and digital watches for work and sports. He likes white watch. use watchs more for functionality. seeking for a analog watch with dates, round face with multiple dials, inclue a compass and multiple time of different location but it has to be light, not too heavy. Buy new watches every year due to style and usage. 2. Owns 2 watches. He got both of them as gifts. Never buy watches for himself. He usually wear his black analog Movado everyday. Cant go out without wearing a watch. wearing more for looks like accessories. He prefer to wear analog watchs for social activities, and digital watches when he works out since it has a second hand. Seeks for a metal silver band watch which just simple tells time and dates. Will buy new watches when his watches are broken or lost.
3. Owns only 1 watch. doesn’t really wear watch often. wears it like 2 times/week. He also prefer analog watches. Seeks for a watch that can connect to his phone, send text, take pictures, answer mail, make phone call and analog display.
4. He has only 1 black Movado watch. he like simple black watches because they are easy to match with any outfits.and that analog watches look more fashionable. Seeks for a watch which is the less number on a watch the better. Seeks for a metal wrist strap watch and it has to be very very simple and
Social Class Lifestyle Income Range
1. Middle Class adventurous, athelic, religious $80,000
2. Middle Class adventurous, athelic, socialize $70,000
3. Middle Class Independent, Outgoing $80,000 - $100,000
4. Middle Class Independent, Serious $50,000 - $100,000
5. Middle Class Independent, Religious, Money Consicious $50,000 - $100,000
Geography
City County
1. Fountain Valley Orange
2. Santa Ana Orange
3. Irvine Orange
4. Newpor Beach Orange
5. Fountain Valley Orange
Behavior
1. He has about 10 watches. He wears watch everyday. He usually wear analog watches for events and style, and digital watches for work and sports. He likes white watch. use watchs more for functionality. seeking for a analog watch with dates, round face with multiple dials, inclue a compass and multiple time of different location but it has to be light, not too heavy. Buy new watches every year due to style and usage. 2. Owns 2 watches. He got both of them as gifts. Never buy watches for himself. He usually wear his black analog Movado everyday. Cant go out without wearing a watch. wearing more for looks like accessories. He prefer to wear analog watchs for social activities, and digital watches when he works out since it has a second hand. Seeks for a metal silver band watch which just simple tells time and dates. Will buy new watches when his watches are broken or lost.
3. Owns only 1 watch. doesn’t really wear watch often. wears it like 2 times/week. He also prefer analog watches. Seeks for a watch that can connect to his phone, send text, take pictures, answer mail, make phone call and analog display.
4. He has only 1 black Movado watch. he like simple black watches because they are easy to match with any outfits.and that analog watches look more fashionable. Seeks for a watch which is the less number on a watch the better. Seeks for a metal wrist strap watch and it has to be very very simple and