Secret Recipe Business Plan
ABDM 5234 Entrepreneurship Skills
KOLEJ TUNKU ABDUL RAHMAN
ABDM 5234 ENTREPRENEURSHIP SKILLS
No.
Student Name
Registration Number
1
Chan Chi Yee
08WBA12624
2
Lian Ye Chen
08WBA12418
3
Lim Swee Ling
08WBA10687
4
Ng Kim Toh
08WBA11482
5
Tee Yang Wei
08WBA12303
Academic Year: 2009/10
Course/Year: Advanced Diploma in Business Studies (Accounting)/ 2AAC
Tutorial Class: Group 7
Lecturer: MR. LIM CHIN HOCK
Tutor: MR. JAMES TEO
Date of Submission: 10 AUGUST 2009
COPYRIGHT 2009 ALL RIGHTS RESERVED
WWW.ALVINCHAN.NET
CHAN CHI YEE, LIAN YE CHEN, LIM SWEE LING, NG KIM TOH, TEE YANG WEI
ABDM 5234 Entrepreneurship Skills
Contents
Page
Executive Summary
1
Company Description
2
Franchisor Description
2 -3
Objectives and Missions
4 -5
Industry and Market Analysis
6 -9
Marketing Plan
10-15
Management Structure
16-17
Operational Plan
18-21
Implementation Plan
22-27
Financial Plan
28
Critical Risk Factors
29
Conclusion
30
Appendix
31-40
Bibliographies
41-42
COPYRIGHT 2009 ALL RIGHTS RESERVED
WWW.ALVINCHAN.NET
CHAN CHI YEE, LIAN YE CHEN, LIM SWEE LING, NG KIM TOH, TEE YANG WEI
ABDM 5234 Entrepreneurship Skills
Executive Summary
The purpose of this business plan is to secure a long term funding to open a Secret Recipe Café franchise in Perak. The 5 owners in company are investing Rm 30,000 each person and total up to Rm 150,000 in total. The long term loan we are seeking is in the amount of Rm 300,000, and if approved it will be amortized to 10 years.
We will be forming a private limited company, Infinity Private Limited Company to get the franchisee license from Secret Recipe Cakes & Café Sdn Bhd and open our franchise shop as the first shop in Perak state. Our café will be strategically located at Unit 829, Jalan Batu Karang,
Taman Bandar Baru Kampar, 31900, Kampar, Perak it is refer as “new town’ in Kampar District.
Secret Recipe Café is a lifestyle concept café chain that features a modern and metropolitan setting that has more
KOLEJ TUNKU ABDUL RAHMAN
ABDM 5234 ENTREPRENEURSHIP SKILLS
No.
Student Name
Registration Number
1
Chan Chi Yee
08WBA12624
2
Lian Ye Chen
08WBA12418
3
Lim Swee Ling
08WBA10687
4
Ng Kim Toh
08WBA11482
5
Tee Yang Wei
08WBA12303
Academic Year: 2009/10
Course/Year: Advanced Diploma in Business Studies (Accounting)/ 2AAC
Tutorial Class: Group 7
Lecturer: MR. LIM CHIN HOCK
Tutor: MR. JAMES TEO
Date of Submission: 10 AUGUST 2009
COPYRIGHT 2009 ALL RIGHTS RESERVED
WWW.ALVINCHAN.NET
CHAN CHI YEE, LIAN YE CHEN, LIM SWEE LING, NG KIM TOH, TEE YANG WEI
ABDM 5234 Entrepreneurship Skills
Contents
Page
Executive Summary
1
Company Description
2
Franchisor Description
2 -3
Objectives and Missions
4 -5
Industry and Market Analysis
6 -9
Marketing Plan
10-15
Management Structure
16-17
Operational Plan
18-21
Implementation Plan
22-27
Financial Plan
28
Critical Risk Factors
29
Conclusion
30
Appendix
31-40
Bibliographies
41-42
COPYRIGHT 2009 ALL RIGHTS RESERVED
WWW.ALVINCHAN.NET
CHAN CHI YEE, LIAN YE CHEN, LIM SWEE LING, NG KIM TOH, TEE YANG WEI
ABDM 5234 Entrepreneurship Skills
Executive Summary
The purpose of this business plan is to secure a long term funding to open a Secret Recipe Café franchise in Perak. The 5 owners in company are investing Rm 30,000 each person and total up to Rm 150,000 in total. The long term loan we are seeking is in the amount of Rm 300,000, and if approved it will be amortized to 10 years.
We will be forming a private limited company, Infinity Private Limited Company to get the franchisee license from Secret Recipe Cakes & Café Sdn Bhd and open our franchise shop as the first shop in Perak state. Our café will be strategically located at Unit 829, Jalan Batu Karang,
Taman Bandar Baru Kampar, 31900, Kampar, Perak it is refer as “new town’ in Kampar District.
Secret Recipe Café is a lifestyle concept café chain that features a modern and metropolitan setting that has more
Bibliography: KAMPAR. (n.d.). The secret of Secret Recipe. Retrieved July 14, 2009, from http://biz.thestar.com.my/news/story.asp?file=/2009/3/21/business/3471796&sec=busins LENG, F. T., & BAHRI, S. (n.d.). Bright future for Kampar. Retrieved July 25, 2009, from http://thestar.com.my/metro/story.asp?file=/2009/6/4/north/4010985&sec=North Retrieved July 15, 2009, from http://www.just-food.com/store/product.aspx?id=77601 41 Retrieved July 15, 2009, from http://www.adpost.com/my/homes_offices/36677/ Secret Recipe |Cyber Cafe, Internet Cafe, Coffee Shop, Coffee House, Bistro Cafe, Beach Café | Ad | 88DB Malaysia. (n.d.). Retrieved July 14, 2009, from http://my.88db.com/my/Services/Post_Detail.page/Food_Beverage/Caf%C3%A9/?PostI