Secret Recipe
1.0 Secret Recipe Background
Top 10 Malaysia brands in Malaysia from the top are McD, Starbuck, KFC, Oldtown, Burger King, Sushi King, Secret Recipe, MarryBrown, A&W, and Kenny Rogers. Secret Recipe is class in the seventh of the Top Ten (Top 10 of Malaysia, 2014). It my most favorite cake store ever. That’s the reason it been chosen.
Secret Recipe is a popular lifestyle cafe chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM). It first outlet was founded in SS2, Petaling Jaya in 1997 by Datuk Steven Sim with his four nephews (who are all bakers). Secret Recipe is a concept casual lifestyle café, featuring a mouth-watering menu with 40 different varieties of cake and more than 30 locals and international dishes (Foo. K, 2012). Secret Recipe have crossed ASEAN and now landed in Asia (China, India). And you will get shocked and I tell you Secret Recipe also available in Australia. Bravo!
Today, Secret Recipe brand has successfully extended to 10 countries with more than 360 outlets, with over 4000 employees serving customers through in prime urban locations and shopping malls. Beside Malaysia, other countries that have Secret Recipe café standing up with other local F&B outlets are Singapore, Indonesia, Philippines, Thailand, Brunei, Cambodia, and India (Secret Recipe, 2014).
Do you know how Secret Recipe withholding their customer? Here some hints. Secret Recipe caters to everybody. Secret Recipe has a professional R&D team to improve their distinctive products. Inspired by delicacies from all over the world and improvising using their unique techniques, Secret Recipe has created many distinctive and excellent cuisines. Secret Recipe promises a value lifestyle proposition of great variety and quality food at affordable prices. The uncompromising quality of food and desserts using quality ingredients, coupled with moderate pricing, has created a new lifestyle cult, compromising of a loyal base of food and cake lovers.
Top 10 Malaysia brands in Malaysia from the top are McD, Starbuck, KFC, Oldtown, Burger King, Sushi King, Secret Recipe, MarryBrown, A&W, and Kenny Rogers. Secret Recipe is class in the seventh of the Top Ten (Top 10 of Malaysia, 2014). It my most favorite cake store ever. That’s the reason it been chosen.
Secret Recipe is a popular lifestyle cafe chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM). It first outlet was founded in SS2, Petaling Jaya in 1997 by Datuk Steven Sim with his four nephews (who are all bakers). Secret Recipe is a concept casual lifestyle café, featuring a mouth-watering menu with 40 different varieties of cake and more than 30 locals and international dishes (Foo. K, 2012). Secret Recipe have crossed ASEAN and now landed in Asia (China, India). And you will get shocked and I tell you Secret Recipe also available in Australia. Bravo!
Today, Secret Recipe brand has successfully extended to 10 countries with more than 360 outlets, with over 4000 employees serving customers through in prime urban locations and shopping malls. Beside Malaysia, other countries that have Secret Recipe café standing up with other local F&B outlets are Singapore, Indonesia, Philippines, Thailand, Brunei, Cambodia, and India (Secret Recipe, 2014).
Do you know how Secret Recipe withholding their customer? Here some hints. Secret Recipe caters to everybody. Secret Recipe has a professional R&D team to improve their distinctive products. Inspired by delicacies from all over the world and improvising using their unique techniques, Secret Recipe has created many distinctive and excellent cuisines. Secret Recipe promises a value lifestyle proposition of great variety and quality food at affordable prices. The uncompromising quality of food and desserts using quality ingredients, coupled with moderate pricing, has created a new lifestyle cult, compromising of a loyal base of food and cake lovers.
References: Kotler, P & Keller, L.K (2006), Marketing Management, 12th edition, Prentice Hall Foo. K (2012), Secret Recipe for success [Online], Available at http://www.thestar.com.my/Story/?file=%2F2012%2F10%2F27%2Fnorth%2F12234754&sec=north Index mundi (2010), Malaysia Demographics Profile 2014 [Online], Available at http://www.indexmundi.com/malaysia/demographics_profile.html International Labour Organization (2003), 2003 Labour Overview [Online], Available at http://www.ilo.org/wcmsp5/groups/public/---americas/---ro-lima/documents/publication/wcms_187481.pdf Iskandar (2014) Why Malaysia? : Advantages of Malaysia [Online], Available at http://www.iskandarmalaysia.com.my/why-malaysia-advantages-of-malaysia JAKIM (2011), Government Website [Online], Available at http://www.islam.gov.my/en Secret Recipe (2014), Official Website [Online], Available at http://www.secretrecipe.com.my/ Top 10 of Malaysia (2014), Top 10’s Crème de la Crème Food Brands in Malaysia [Online], Available at http://top10malaysia.com/home/index.php/news-and-events/top-10-food-brands-in-malaysia US Government (2009), Malaysia HRI Food Service Sector Food Service Malaysia 2009 [Online], Available at http://apps.fas.usda.gov/gainfiles/200901/146326991.pdf