Secondary Sources In Health Care
Secondary Data Sources
Linda Dedo
University of Phoenix
June 3, 2012
Secondary Data Sources Health care consulting requires detailed market study from multiple angles. Various perspectives must be considered if the study is to be counted valid within the current market (Berkowitz, 2006). To determine market share and saturation, multiple tools are available. When a marketer begins reviewing current resources several important points should receive credence. Primary data sources are those that contain original information. Secondary sources are those that analyze primary sources and may consist of books, newspaper articles, web sites, or statistics. Data, whether primary or secondary, should be current and relevant. One …show more content…
Using secondary sources of data, the consultant will advise the client regarding an assessment of the market. The consultant will review current data that is publicly available and free. Data will be credible, objective, and aligned specifically to the market being assessed. Initially, a review of the volume and variety of cancer centers currently operating in Indianapolis will give the consultant a place to start. Step two involves determining the specialties of any of the current cancer centers and their populations served. Next, the consultant will review cancer rates and types for the Indianapolis area and the mortality rates. This combination of information should prove helpful in answering key questions regarding the potential viability of the Indianapolis market for the addition of a new for-profit cancer …show more content…
In example number one, the USA Today article was written to offer a slightly different look at the delivery of cancer care. This is important because it could be necessary to be creative in order to remain competitive in the market. Example two is a document from the American Cancer Society that lists mortality rates by state and county along with prevalence tables and other similar metrics. Example three is the plan for the state of Indiana for cancer care within the state. Comparisons between and among counties can be viewed in one report and is easy to interpret. Example four is a journal example that suggested the value of social media in a marketing plan and finally, example five is the Nielsen Prizm ratings that make available the demographics of the market area. This is important information in that detailed demographics can help a consultant understand how much of a for-profit entity the market can
Linda Dedo
University of Phoenix
June 3, 2012
Secondary Data Sources Health care consulting requires detailed market study from multiple angles. Various perspectives must be considered if the study is to be counted valid within the current market (Berkowitz, 2006). To determine market share and saturation, multiple tools are available. When a marketer begins reviewing current resources several important points should receive credence. Primary data sources are those that contain original information. Secondary sources are those that analyze primary sources and may consist of books, newspaper articles, web sites, or statistics. Data, whether primary or secondary, should be current and relevant. One …show more content…
Using secondary sources of data, the consultant will advise the client regarding an assessment of the market. The consultant will review current data that is publicly available and free. Data will be credible, objective, and aligned specifically to the market being assessed. Initially, a review of the volume and variety of cancer centers currently operating in Indianapolis will give the consultant a place to start. Step two involves determining the specialties of any of the current cancer centers and their populations served. Next, the consultant will review cancer rates and types for the Indianapolis area and the mortality rates. This combination of information should prove helpful in answering key questions regarding the potential viability of the Indianapolis market for the addition of a new for-profit cancer …show more content…
In example number one, the USA Today article was written to offer a slightly different look at the delivery of cancer care. This is important because it could be necessary to be creative in order to remain competitive in the market. Example two is a document from the American Cancer Society that lists mortality rates by state and county along with prevalence tables and other similar metrics. Example three is the plan for the state of Indiana for cancer care within the state. Comparisons between and among counties can be viewed in one report and is easy to interpret. Example four is a journal example that suggested the value of social media in a marketing plan and finally, example five is the Nielsen Prizm ratings that make available the demographics of the market area. This is important information in that detailed demographics can help a consultant understand how much of a for-profit entity the market can