Seaworld
Christopher Johnson
September 9, 2014
Since the documentary “Blackfish” aired earlier this year Seaworld Inc. has faced a public perception nightmare as its market shares and park attendance has declined to record lows. At this point Seaworld Inc. may be at the point of no return with its current business model and the only saving grace may be to re-brand entirely in order to remain open. Immediately following the airing of the documentary, Seaworld Inc. went on the defensive about its conservation efforts and how their work benefits aquatic wildlife as a whole. Despite this effort, which is fairly noticeable once you visit the company webpage and social media outlets, Seaworld Inc. is still in financial disdain. Listed below are my ideas as to how Seaworld can pull away from the current negative image and win back the general public.
Social Media- Currently Seaworld Inc. is using social media to report the conservation efforts over the last 40 years. This is being met with nothing but resistance and public outrage. Seaworld may have to go the route of “less is more” and post less to counter all the openly negative comments being posted on both their facebook and twitter accounts. At the very least there should be someone actively on both accounts all day deleting all negative comments immediately. When posts are made on social media it should solely on park promotions and park activities.
Website- Upon visiting the site you will notice all the pictures and links to Seaworld’s Inc. conservation efforts. This is great but to those that have seen the documentary which is recorded evidence of the mistreatment of the animals this is counter productive and comes off as a lie to an extent. Yes, Seaworld Inc. does do its fair share to help wildlife but at the same time the recorded proof of the treatment of the animals at the parks is what people will remember. I would do away with the vast amount of conservation reporting and show more of what each park has to
September 9, 2014
Since the documentary “Blackfish” aired earlier this year Seaworld Inc. has faced a public perception nightmare as its market shares and park attendance has declined to record lows. At this point Seaworld Inc. may be at the point of no return with its current business model and the only saving grace may be to re-brand entirely in order to remain open. Immediately following the airing of the documentary, Seaworld Inc. went on the defensive about its conservation efforts and how their work benefits aquatic wildlife as a whole. Despite this effort, which is fairly noticeable once you visit the company webpage and social media outlets, Seaworld Inc. is still in financial disdain. Listed below are my ideas as to how Seaworld can pull away from the current negative image and win back the general public.
Social Media- Currently Seaworld Inc. is using social media to report the conservation efforts over the last 40 years. This is being met with nothing but resistance and public outrage. Seaworld may have to go the route of “less is more” and post less to counter all the openly negative comments being posted on both their facebook and twitter accounts. At the very least there should be someone actively on both accounts all day deleting all negative comments immediately. When posts are made on social media it should solely on park promotions and park activities.
Website- Upon visiting the site you will notice all the pictures and links to Seaworld’s Inc. conservation efforts. This is great but to those that have seen the documentary which is recorded evidence of the mistreatment of the animals this is counter productive and comes off as a lie to an extent. Yes, Seaworld Inc. does do its fair share to help wildlife but at the same time the recorded proof of the treatment of the animals at the parks is what people will remember. I would do away with the vast amount of conservation reporting and show more of what each park has to