SEAR ROEBUCKS SWOT ANALYSIS
Richard Sears was agent of the Minneapolis andSt. Louis railway station. He sold lumber and coal to local residents in his spare time. When he received a shipment of unwanted watches he purchased himself and began selling them at a good profit to other station agent up and down the line. In 1886 Sears began the R.W. Sears Watch Company. In 1887 he moved the business to Chicago and put an adin the local paper for a Watchman. Alvah C. Roebuck answered the add This was where the association of these two men began. In 1893 they form the corporation of Sears, Roebuckand Co. A few years earlier wholesale price of barrel of flour was Listed at $3.47 but the retail price was closerto $7.00. This made the farmer angry and they formed a movement against the high prices and the “middleman”. Sears Roebuck and co., were the answer to the framers’ problems. Thanks to volume buying,they offered a happy alternative to the high priced rural stores. Sears adopted the motto “Shop at Sears and save”. Because this was true for the farmers Sears prospered and grew. Millinery, wagons, fishing tackle, stoves, furniture, china, musical instruments, saddles, Firearms, buggies, bicycles, baby carriages and glassware, in addition to watches and jewelry. Under Sears’s leadership, sales in 1893 topped $400,000. Two years later they exceeded Organizing the company so it could handle orders on an economical and efficient basis. That Was left to Chicago clothing manufacturer Julius Rosenwald, who bought into the company in The company's reorganization resulted in Rosenwald becoming vice president. Andleased throughout Chicago. Meanwhile construction was started on 40-acre, $5 million Mail order plant and office building on Chicago West Side which opens in 1906. At the time this Was the largest business building in the world? An office was open in Dallas, Texas in 1906 as Well and 5 years...
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