Search Engine Optimization

Topics: Search engine optimization, Web search engine, World Wide Web Pages: 2 (608 words) Published: March 3, 2011
Search Engine Optimization (SEO) Training Course

Search engine optimization (SEO) is the science of increasing traffic to your Web site by improving the internal and external factors influencing ranking in search results. This all process is mostly technical in nature. It includes Web programming expertise combined with business, persuasion, sales and a love for competitive puzzle solving.

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So, Search engine optimization training course teach us how to increase a Web site's traffic by improving its rankings with search engines. This course will help you if you want start a career in Internet marketing, add a new skill to your Web business, or learn the secrets to search engine success for your own site, and this course will help you reach your goals. Nowadays more than 80% of visitor traffic is delivered to web sites through search engines shows you how rewarding SEO training can be. In the highly competitive world of e-commerce, SEO training is recognized for delivering quantifiable benefits to your online business, in terms of Return on Investment (ROI).

The basic steps in this regard are as follows:

Select Keywords: The most important search engine optimization tip is to select keywords wisely. Keywords are defined as the words that are used to reveal the internal structure of an author's reasoning. There are a few things required in order to properly select keywords. And they must be used in sequence. Initially, you must brainstorm for keywords. Most people can make a short (or long) list of keywords they would want to use to find their own site.

Identify Competitor Keywords: It is critical that you identify the best search terms and keywords used on your competitors' sites. Sometimes your competition does something deceptive and hides their keywords. Cloaking is a server technique designed to hide keywords and actually deceive search engines into granting rankings that the sites do not deserve. This server technology submits alternate...
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