Seagate Technology Profile: Real-Time Response to Demand
John A McClain
Capella University MBA 6127
Effective Global Strategic Resourcing
Seagate Technology, is one of the world’s largest manufacturers of computer disk drives and related data storage devices, open its information super highway up to achieve a holistic global supply chain. By giving access to their operating system to both suppliers and customers, the company was able to reduce inventory and lead times to corner the market. In the following analysis, I will explain how the company used visibility to ensure an effective and efficient global supply chain, review the risks associated with real time demand systems, describe categories of regulatory and legal requirements for ensuring compliance in a global supply chain, describe implications of the Foreign Corrupt Practices Act in global operations, assess strategies for ensuring adherence to ethical labor practices, analyze the use of supply chain visibility to ensure equal treatment of partners, and evaluate the role of ethics and regulations in an effective and efficient supply chain. Seagate’s use of visibility to ensure an effective and efficient global operations and supply chain process Seagate characterized it supply chain as a real time demand forecasting process by removing the lag time between supply chain lead time and customer acknowledgement. Seagate has many customers all around the globe, at the same time there are customer as well have different locations within the same firm where the products have to be shipped. Seagate manages with a real time/just in time supply chain process, removing the inventory holding and carrying cost associated with a forecasting system. They have managed to arrange a holistic supply chain model on the base of technologically systems which integrate both suppliers as well as customers. They reply in real time to customer needs and then forward the requirements directly to supplier...
References: Cohen, S., & Roussel, J. (2005). Strategic supply chain management the five disciplines for top performance. New York: McGraw-Hill.
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