Seagate Case Study

Topics: Supply chain management, European Union, Demand chain management Pages: 3 (804 words) Published: September 3, 2011
Seagate Case Study
Effective Global Strategic Resourcing

The key to a successful supply chain and its integration with customers and supplies lies in its ability to communicate wants, needs, and realities. Seagate has taken communication to its highest level by creating visibility at every level of its supply chain. This visibility is the Holy Grail for Seagate because it is a form of communication that breeds trust and transparency throughout every level of its supply chain. This visibility has been bred through heavy investments in IT infrastructure, employee, supplier, subcontractor, and customer education, capital expenditures on research and development, and even bucking supply chain trends through vertical integration with subcontractors. Karl Chicca is quoted as saying, "Electronic connectivity gives us the visibility up and down the supply chain, so we don't have to generate new capacity every time there is a request for more product." (Cohen & Roussel, 2005) This key concept of visibility both up and down the supply chain keeps the manufacturing process and the inventory allocation the flexibility it needs to react quickly to market changes. Seagate has worked to combine legacy systems and multiple ERP's acquired over the years into just two systems, with a focus on further refinement to one system for all ERP needs. They have made this a core requirement and thus have excelled and created a core competency within the organization. This visibility and higher form communication is what enables Seagate to achieve real-time demand management, and lower reliance on demand forecasts. As stated by Cohen and Roussel (2005), "Seagate's ambitious goal is to ship to real-time changes in demand - not to plans or forecasts. This means that the company has to monitor the economy, the high-tech industry, and the information technology subset of the industry to get a sense of which way demand is flowing." Economists, compliance officers, IT...

References: Brannen, L. (2008). Steering Clear of Foreign Corruption. Business Finance, 14(1), 7. Retrieved from EBSCOhost.
Cohen, S., & Roussel, J. (2005). Strategic Supply Chain Management: The 5 disciplines for top performance. New York. McGraw-Hill.
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