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Case Study | Mydin Mohamed Holdings Berhad

Mydin Mohamed Holdings Berhad, Malaysia
Malaysia’s largest local wholesaler achieved greater efficiencies in their operations and infrastructure management that deliver just-in-time communications and services with Allied Telesis’ end-to-end networking solutions.

Case Study | Mydin Mohamed Holdings Berhad

THE CUSTOMER
Mydin Mohamed Holdings Berhad had its humble beginnings back in 1957 in the same year that Malaysia got its independence. The founder, Mr. Mydin Mohamed was a keen trader. His rst shop was in Kota Baru, Kelantan where he catered to the needs of the Indian Muslim community. Following his success in Kelantan, he decided to open another branch in the heart of Kuala Lumpur at the Masjid Jamek area. From there on, through sheer hard work and keen business acumen, there was no turning back. Today, Mydin is the largest local wholesaler in Malaysia that serves all communities. It has 4,000 employees across 28 branches nationwide. In the hypermarket industry, having the right technology is the key that enables business to grow pro tably and compete successfully in the market. Mydin has to be constantly on its toes to cater to its customers’ ever-changing needs. This means that Mydin has to provide its products at the right time and at the right price to the right customer while ensuring excellent service. The objective is to achieve marketing speed and overall e ciency of operations and supply chain management. From the suppliers to the logistics and warehouse, to Mydin’s ground sta and to the management team, e ciency and productivity are important factors for timely and accurate decision-making. With so many strong competitors in the local retail outlets, one cannot a ord to be tardy. To di erentiate itself, Mydin had to rede ne the value it brings to its customers. Mydin’s brand name signi es convenience, quality and value for money. Thus, it looks into Information and Communications Technology (ICT) to

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