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Topics: Ethernet, Network switch, Supply chain management Pages: 6 (1835 words) Published: June 19, 2013
Case Study | Mydin Mohamed Holdings Berhad

Mydin Mohamed Holdings Berhad, Malaysia
Malaysia’s largest local wholesaler achieved greater efficiencies in their operations and infrastructure management that deliver just-in-time communications and services with Allied Telesis’ end-to-end networking solutions.

Case Study | Mydin Mohamed Holdings Berhad

THE CUSTOMER
Mydin Mohamed Holdings Berhad had its humble beginnings back in 1957 in the same year that Malaysia got its independence. The founder, Mr. Mydin Mohamed was a keen trader. His rst shop was in Kota Baru, Kelantan where he catered to the needs of the Indian Muslim community. Following his success in Kelantan, he decided to open another branch in the heart of Kuala Lumpur at the Masjid Jamek area. From there on, through sheer hard work and keen business acumen, there was no turning back. Today, Mydin is the largest local wholesaler in Malaysia that serves all communities. It has 4,000 employees across 28 branches nationwide. In the hypermarket industry, having the right technology is the key that enables business to grow pro tably and compete successfully in the market. Mydin has to be constantly on its toes to cater to its customers’ ever-changing needs. This means that Mydin has to provide its products at the right time and at the right price to the right customer while ensuring excellent service. The objective is to achieve marketing speed and overall e ciency of operations and supply chain management. From the suppliers to the logistics and warehouse, to Mydin’s ground sta and to the management team, e ciency and productivity are important factors for timely and accurate decision-making. With so many strong competitors in the local retail outlets, one cannot a ord to be tardy. To di erentiate itself, Mydin had to rede ne the value it brings to its customers. Mydin’s brand name signi es convenience, quality and value for money. Thus, it looks into Information and Communications Technology (ICT) to achieve these goals. management team. To date, the hypermart has put in place the Voice over Internet Protocol (VoIP) system, IP telephony system, Point of Sales (POS) system, business intelligence system, logistics and manufacturing system, security surveillance and many more. “Tying and linking all these systems together so that they can communicate to one another is very crucial because the network infrastructure is the backbone of our entire IT system. In a way, it is the bloodline of our ICT infrastructure that a ects our day to day operations,” said Malik Murad Ali, IT Manager of Mydin Mohamed Holdings Berhad. The company’s previous networking systems were not able to complement and supports the complexity of their systems. As a result enormous costs and additional resources are needed to reconcile the problems and transactions faced by the employees and customers.

Challenges and Issues
Mydin manages over 200,000 unique items and processes millions worth of transactions daily. Its key challenge is to gain insight into these huge volumes of transactions. The company needs to track the exact products and volumes of goods owing in and out of the company. Next, a real-time network infrastructure is required to drive incremental sales and top line results. Mydin next move is to improve the communication with all its 28 branches nationwide. Its suppliers typically have a very small quota for promotional items. “If we want to buy in bulk to enjoy greater savings, we need to act fast to place the orders on the same day. Therefore, determining each store’s inventory and quota at the shortest time possible is the real challenge. In the past, we are unable to take full advantage of the promotional o ers when they are available,” said Malik. It is therefore important that timely and accurate information can reach the right person at the time to aid them in their daily operations and decision making. In this way, additional business value can be delivered to...
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