Scriptpad
Case 2.1 ScriptPad
Discussion question 1:
The way ScriptPad was originally positioned satisfied the four dimensions of an ‘opportunity’.
- It was attractive: 1. It provided physicians to submit electronic prescriptions through iPhone, iPad and iPod touch devices. 2. It can memorize the medical record, the dosage and the volume of the pills. - It was timely: 1. With the development of the internet and technology, the computer is used in everywhere. With the emerging of the IPAD and Iphone. The Scriptpad is the inevitable trend. 2. Through the years, it was approved that 40% of the handwritten prescriptions contain minor errors (per case 2.1 in the textbook), some are even with major problems. 3. Pharmacies are trying their efforts to reduce number of times of ‘call back’, in order to raise the efficiency and keeping the patients to wait less time in store. 4. Patients have the desire in getting fully correct prescriptions, since there are 7,000 deaths occur every year in the United States because of the wrong prescription. The patients are eager to make sure that they will be given the correct pill dosage and the correct pills. ***One sentence: All related people are looking for it. (Something likes ScriptPad that can avoid to making mistakes) - It was durable: 1. An increase in health conscientious is not considered to be a short-term action, after all in all stages, as long as the human nature is sick, they would look for a doctor, as a result, the doctor needs to write a prescription (Or tab a prescription through ScriptPad) 2. The Federal Government and Congress is promoting and funding the electronic medical records and prescriptions, which will be a good opportunity for ScriptPad. - It was anchored in a product or service that creates value for its buyer or end user: 1. The problem with the handwritten prescriptions is that doctors easily write them wrong, and pharmacy staffs easily cannot
Discussion question 1:
The way ScriptPad was originally positioned satisfied the four dimensions of an ‘opportunity’.
- It was attractive: 1. It provided physicians to submit electronic prescriptions through iPhone, iPad and iPod touch devices. 2. It can memorize the medical record, the dosage and the volume of the pills. - It was timely: 1. With the development of the internet and technology, the computer is used in everywhere. With the emerging of the IPAD and Iphone. The Scriptpad is the inevitable trend. 2. Through the years, it was approved that 40% of the handwritten prescriptions contain minor errors (per case 2.1 in the textbook), some are even with major problems. 3. Pharmacies are trying their efforts to reduce number of times of ‘call back’, in order to raise the efficiency and keeping the patients to wait less time in store. 4. Patients have the desire in getting fully correct prescriptions, since there are 7,000 deaths occur every year in the United States because of the wrong prescription. The patients are eager to make sure that they will be given the correct pill dosage and the correct pills. ***One sentence: All related people are looking for it. (Something likes ScriptPad that can avoid to making mistakes) - It was durable: 1. An increase in health conscientious is not considered to be a short-term action, after all in all stages, as long as the human nature is sick, they would look for a doctor, as a result, the doctor needs to write a prescription (Or tab a prescription through ScriptPad) 2. The Federal Government and Congress is promoting and funding the electronic medical records and prescriptions, which will be a good opportunity for ScriptPad. - It was anchored in a product or service that creates value for its buyer or end user: 1. The problem with the handwritten prescriptions is that doctors easily write them wrong, and pharmacy staffs easily cannot