scotts miracle gro company
A case analysis
On
Scotts Miracle – Gro Company
Submitted by: Sadikchya Acharya
Business strategy
Masters in Business Administration (MBA)
Kings College
International American university
Babarmahal,Kathmandu
Submitted to: Prof. Dr Raj Kumar Sharma
Dated: 9th August, 2015
Introduction and Background
Scotts is an American company with its headquarter in Marysville, Ohio the company begins its operation since 1868 up to now it has already carried a long life of more than 147 years and it is even continuing in its operations, the company sells lawn seed at the beginning at now as they have grown themselves on the very bigger industry they are now the market leader of the lawn and garden market as well. They have marketed and sell themselves in all over the places of America but as they are from North America they are the market leader in North America and got bigger scope in Europe as well. They have not made themselves integrated to one brand as the company has diversified themselves with the related products and the brands like Evergreen, KB, Fertiligene, and the other brand of Miracle-grow are their famous brands.
The Scotts company are not only limited to America as they have extended themselves to Europe and as well as to Asia-pacific. The main offerings so far I knew are the consumer fertilizers, plant foods even soil and mulches and all those pest controls, bird food and many more. Their head brands are the Miracle-Gro and Ortho and the name Scott represent the agent for the marketing and development of the product also they are responsible for the distribution of the product. The Scotts companu they have made it large up to 160 locations and with following net income of 174.4 Million dollars.
SWOT analysis of Scott Miracle – gro company (SMG)
Strength analysis of SMG
As they are the market leader and they have the leadership to the market this has been their no one strength in my view.
As company has been longer than 140 years a long history carries a
On
Scotts Miracle – Gro Company
Submitted by: Sadikchya Acharya
Business strategy
Masters in Business Administration (MBA)
Kings College
International American university
Babarmahal,Kathmandu
Submitted to: Prof. Dr Raj Kumar Sharma
Dated: 9th August, 2015
Introduction and Background
Scotts is an American company with its headquarter in Marysville, Ohio the company begins its operation since 1868 up to now it has already carried a long life of more than 147 years and it is even continuing in its operations, the company sells lawn seed at the beginning at now as they have grown themselves on the very bigger industry they are now the market leader of the lawn and garden market as well. They have marketed and sell themselves in all over the places of America but as they are from North America they are the market leader in North America and got bigger scope in Europe as well. They have not made themselves integrated to one brand as the company has diversified themselves with the related products and the brands like Evergreen, KB, Fertiligene, and the other brand of Miracle-grow are their famous brands.
The Scotts company are not only limited to America as they have extended themselves to Europe and as well as to Asia-pacific. The main offerings so far I knew are the consumer fertilizers, plant foods even soil and mulches and all those pest controls, bird food and many more. Their head brands are the Miracle-Gro and Ortho and the name Scott represent the agent for the marketing and development of the product also they are responsible for the distribution of the product. The Scotts companu they have made it large up to 160 locations and with following net income of 174.4 Million dollars.
SWOT analysis of Scott Miracle – gro company (SMG)
Strength analysis of SMG
As they are the market leader and they have the leadership to the market this has been their no one strength in my view.
As company has been longer than 140 years a long history carries a
Bibliography: Agrawal, G. R. (2010). Strategic Management. Kathmandu: M.K. publishers. The Scotts Miracle-Gro Company. (2015, July 6). In Wikipedia, the Free Encyclopedia. Retrieved 15:05, August 9, 2015, fromhttps://en.wikipedia.org/w/index.php?title=The_Scotts_Miracle-Gro_Company&oldid=670232572