Scotia Airways report
September 24
2013
Patryk Nikoniuk
Introduction
This report provides information about Scotia Airways, small, private airline based in Glasgow. It pays attention mostly to the management side of the company highlighting major strengths and weaknesses while offering some explanation for observed changes. This report will contain also recommendations for control strategy, outline of company’s stakeholders and explanation of Open System Theory.
Illustrate the relationship between organisational goals, objectives, and policy and justify their contribution to the effective management of Scotia Airways.
Organisational goals - the overall mission of a business that have been established by its management and communicated to its employees, the main goal of an organisation is to expand it within 5 years
Organisational objectives - typically focus on its long range intentions for operating and its overall business philosophy to achieve the organisational goal
Organisational policy - a guiding principle typically established by senior management that is adopted by an organization to influence and determine decisions, example of the policy to consider is health & safety policy
The relationship between those three principles is that to achieve one, the other is needed. Organisational goal can’t be acquired without few smaller objectives where those can’t be gained without relation to the company policy.
Consumer goal: ‘to provide exceptional value for money, unparalleled comfort and convenience to its passengers’
Product goal: ‘to mark its international presence, by introducing flights to major European tourist destinations’
Operational goal: ‘there has been an increase in staffing levels, and increase in budgets and an increase in capital investment’
Secondary goal: ‘the company is very much regarded as a family-style business and has established a range of suppliers and clients that are seen as the extended family’
Explain
2013
Patryk Nikoniuk
Introduction
This report provides information about Scotia Airways, small, private airline based in Glasgow. It pays attention mostly to the management side of the company highlighting major strengths and weaknesses while offering some explanation for observed changes. This report will contain also recommendations for control strategy, outline of company’s stakeholders and explanation of Open System Theory.
Illustrate the relationship between organisational goals, objectives, and policy and justify their contribution to the effective management of Scotia Airways.
Organisational goals - the overall mission of a business that have been established by its management and communicated to its employees, the main goal of an organisation is to expand it within 5 years
Organisational objectives - typically focus on its long range intentions for operating and its overall business philosophy to achieve the organisational goal
Organisational policy - a guiding principle typically established by senior management that is adopted by an organization to influence and determine decisions, example of the policy to consider is health & safety policy
The relationship between those three principles is that to achieve one, the other is needed. Organisational goal can’t be acquired without few smaller objectives where those can’t be gained without relation to the company policy.
Consumer goal: ‘to provide exceptional value for money, unparalleled comfort and convenience to its passengers’
Product goal: ‘to mark its international presence, by introducing flights to major European tourist destinations’
Operational goal: ‘there has been an increase in staffing levels, and increase in budgets and an increase in capital investment’
Secondary goal: ‘the company is very much regarded as a family-style business and has established a range of suppliers and clients that are seen as the extended family’
Explain