SCOR model Supply Chain Management

Topics: Supply chain management, Retailing, Outlet store Pages: 5 (368 words) Published: May 23, 2014


Potential competitive advantages generated for MIFA in the Supply Chain design 1. it is possible to widely supervise and control production quality, from the inspection of ingoing shipments of the parts to the ongoing quality check at the individual stages of the production process directly at the Sangerhausen plant 2. Better control over own supply chain

3. MIFA can quickly respond to the changes of the customers` needs designing new frame types directly in the paint shop, which is located at MIFA plant 4. Relatively individual production of the bicycles in Germany 5. Quick fulfillment of the customers’ orders. It is better organized due to the presence of their own warehouse and factory 6. Direct online order fulfillment for the customers ordering via internet

P1

P3

P2

P4
P4
P4

P2

P2

S1

S1

S1

M1
S2

S1

S2

D1

D1

D1

D1

D1
M2

D2

Japan
China
Europe
Factory
Headquar­ters
Warehouse
Distribution centers/ Retails chains, superstores
Outlet store
Private customers ordering via internet

Suppliers
MIFA
Customers
1. Arguments for Make-To-Stock

Smooth production
High possibility to achieve high level of effective and efficient level of production

Big capacity of the warehouse and additional risks involved
Capital Lockup
High expectations and dependency from the demand and sales forecasts

Arguments for Make-To-Order

No inventory, less risks involved
Possibility to produce customized products

Intermittent production
Longer waiting time for the customer to get the final product, because the product has to be produced High level of expectation from the ERP system and reliability of the suppliers

2. PULL Strategy:
Between MIFA AG and Suppliers
Between MIFA AG and Private customers buying via internet
PUSH Strategy:
Between MIFA AG and Retails stores and superstores as well as Outlet Stores

3. Conclusion
To make additional recommendations more information is required. For instance, once the customer has ordered the bicycle via internet is the information transferred to process ordering department at headquarters or is it transferred directly to the factory and entered into production system? Otherwise, the whole system I well organized. The interconnections between different parts of supply chain work perfectly as well as communication ways between the customers and the MIFA AG, Suppliers and MIFA AG and company internal communications. So far the diagram doesn`t require any additional changes.
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