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Consumption and Mass Media Worksheet
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October 16, 2012
Michael S. Tuner, M.S.
Consumption and Mass Media Worksheet 1. What is conspicuous consumption? How does conspicuous consumption influence purchasing decisions? Think about a high-priced item that you have bought or would like to buy. To what extent does conspicuous consumption affect your decision? a. Conspicuous consumption is receiving or buying expensive services or products that could be important or not the and individual in order to give a false impression that one is wealthy. This can greatly affect an individual’s purchasing ability because one can buy outside their means to put them in a higher earning class. Personally, I have a new found love for Vibram Five Finger shoes and they run anywhere from $89 to $140 per pair. Although I do not like them just because they would put me in a higher class and show false wealth, I in fact, enjoy them. There are some times when I feel the need to purchase certain name brand items that I like because they are name brand. Such as ADIDAS, which is a sport brand that I grew up wearing because all of my peers who played sports wore it. * 2. What is conspicuous leisure? Examples of conspicuous leisure are abundant on television. In what ways are leisure activities informed by social and economic class? Provide an example of a popular leisure activity. What assumptions can you make about the participants of the activity? b. Conspicuous leisure is taking long vacations to exotic places for the sake of displaying a type of social status. This is not limited to just exotic places but doing or participating in leisure activates that one would normally not be able to afford in a their normal budget. Leisure activities are determined by class mearly because society has allowed it. Today, one can take a leisure flight that would cost around $4,950 to feel a ZERO-G experience or in other words to be weightless as if one was in
SCO/105
October 16, 2012
Michael S. Tuner, M.S.
Consumption and Mass Media Worksheet 1. What is conspicuous consumption? How does conspicuous consumption influence purchasing decisions? Think about a high-priced item that you have bought or would like to buy. To what extent does conspicuous consumption affect your decision? a. Conspicuous consumption is receiving or buying expensive services or products that could be important or not the and individual in order to give a false impression that one is wealthy. This can greatly affect an individual’s purchasing ability because one can buy outside their means to put them in a higher earning class. Personally, I have a new found love for Vibram Five Finger shoes and they run anywhere from $89 to $140 per pair. Although I do not like them just because they would put me in a higher class and show false wealth, I in fact, enjoy them. There are some times when I feel the need to purchase certain name brand items that I like because they are name brand. Such as ADIDAS, which is a sport brand that I grew up wearing because all of my peers who played sports wore it. * 2. What is conspicuous leisure? Examples of conspicuous leisure are abundant on television. In what ways are leisure activities informed by social and economic class? Provide an example of a popular leisure activity. What assumptions can you make about the participants of the activity? b. Conspicuous leisure is taking long vacations to exotic places for the sake of displaying a type of social status. This is not limited to just exotic places but doing or participating in leisure activates that one would normally not be able to afford in a their normal budget. Leisure activities are determined by class mearly because society has allowed it. Today, one can take a leisure flight that would cost around $4,950 to feel a ZERO-G experience or in other words to be weightless as if one was in
Bibliography: Adventures, S. (2012). Zero Gravity Flights. Retrieved October 16, 2012, from Space Adcentures: http://www.spaceadventures.com/index.cfm?fuseaction=Zero_Gravity_Flights.welcome * *