Scm in Tatasteel
Case Study
Satisfying Customer Demand
Customer-Centric Approach Drives Global Growth for Tata Steel
Tata Steel Fast Facts
Industry Manufacturer of Steel Products Headquarters Mumbai, India Description The Tata Steel Group has a balanced global presence in over 50 developed European and fast-growing Asian countries, with manufacturing operations in 26 countries and various ongoing projects in different parts of the world. It is the first integrated steel plant in Asia and the world’s second most geographically diversified steel producer.
Business Challenge
Tata Steel sought to improve customer satisfaction and asset utilization and needed a solution that would enable the company to optimize its inventory investment, including raw materials, work-in-process and finished inventories, as well as improve the reliability of its customer delivery promises.
Business Solutions
• JDA® Sales and Operations Management • JDA® Factory Planner • JDA® Material Allocator
Business Benefits
“Now, when we understand that an order is in jeopardy, we have the tools in place to troubleshoot the order and can often take corrective action to fix the problem before we even have to notify the customer.”
- Biswajit Roychowdhury, chief of planning, Tata’s flat steel division
JDA Software Group, Inc., completed its acquisition of i2 Technologies, Inc., in January 2010. Tata Steel, a legacy i2 customer, continues to work with JDA on its supply chain management initiatives.
• Increased order promising accuracy to 85-92 percent • Increased order booking efficiency to more than 80 percent • Improved forecast ability enables due-date-based planning and higher utilization of assets • Improved visibility into demand, orders and shipments
The steel manufacturing industry has never been known for being particularly responsive to market needs. In fact, until recently, the industry has been plagued by extremely long lead times, poor customer service and high levels of
Satisfying Customer Demand
Customer-Centric Approach Drives Global Growth for Tata Steel
Tata Steel Fast Facts
Industry Manufacturer of Steel Products Headquarters Mumbai, India Description The Tata Steel Group has a balanced global presence in over 50 developed European and fast-growing Asian countries, with manufacturing operations in 26 countries and various ongoing projects in different parts of the world. It is the first integrated steel plant in Asia and the world’s second most geographically diversified steel producer.
Business Challenge
Tata Steel sought to improve customer satisfaction and asset utilization and needed a solution that would enable the company to optimize its inventory investment, including raw materials, work-in-process and finished inventories, as well as improve the reliability of its customer delivery promises.
Business Solutions
• JDA® Sales and Operations Management • JDA® Factory Planner • JDA® Material Allocator
Business Benefits
“Now, when we understand that an order is in jeopardy, we have the tools in place to troubleshoot the order and can often take corrective action to fix the problem before we even have to notify the customer.”
- Biswajit Roychowdhury, chief of planning, Tata’s flat steel division
JDA Software Group, Inc., completed its acquisition of i2 Technologies, Inc., in January 2010. Tata Steel, a legacy i2 customer, continues to work with JDA on its supply chain management initiatives.
• Increased order promising accuracy to 85-92 percent • Increased order booking efficiency to more than 80 percent • Improved forecast ability enables due-date-based planning and higher utilization of assets • Improved visibility into demand, orders and shipments
The steel manufacturing industry has never been known for being particularly responsive to market needs. In fact, until recently, the industry has been plagued by extremely long lead times, poor customer service and high levels of