Preview

Scientific Communication Applied to the Beauty Industry: Challenges and Opportunities

Good Essays
Open Document
Open Document
5478 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Scientific Communication Applied to the Beauty Industry: Challenges and Opportunities
Scientific Communication Applied to the Beauty Industry: Challenges and Opportunities

“A concerted and innovative approach to strategic marketing and corporate communications”

A white paper by Marie Alice Dibon, Pharm.D

Table of Contents I -Executive Summary: ....................................................................................................................................3 II - The Challenge: ...........................................................................................................................................3 III - The many faces of scientific communication.............................................................................................4 1- Why “Scientific Communication”? ...........................................................................................................4 A - Increasing the visibility of science .....................................................................................................4 B- Filling a void .......................................................................................................................................4 C - Delivering quality...............................................................................................................................4 IV - Where the needs are: ...............................................................................................................................5 1 - Urgent/pressing needs...........................................................................................................................5 A - Integrating science in the marketing mix...........................................................................................5 B - Communicating the importance of science to investors....................................................................5 2 - Mid and long term planning –meeting urgent needs through a carefully planned and multi tier
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Sullivan Commission Summary
    • 4817 Words
    • 20 Pages

    Sullivan Commission Summary

    Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iii…

    • 4817 Words
    • 20 Pages
    Good Essays
    Read More
  • Good Essays

    Scientific Methods in Daily Scenarios
    • 919 Words
    • 3 Pages

    Scientific Methods in Daily Scenarios

    Trefil, J., & Hazen, R. M. (2011). The sciences: An integrated approach. Hoboken, NJ: John Wiley & Sons, Inc.…

    • 919 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Unit 5 public media science Ass 2
    • 403 Words
    • 2 Pages

    Unit 5 public media science Ass 2

    You are a science journalist working for a well-known newspaper group taking part in a recorded public debate on the way in which science is reported in the media. You are asked to comment on some specific science reports which have made headlines recently.…

    • 403 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Lab 1 Heart Rate Lab Answers
    • 4987 Words
    • 20 Pages

    Lab 1 Heart Rate Lab Answers

    The tables and graphs are studied to see if the data supports or refutes the hypothesis. If the hypothesis has been falsified, alternate hypotheses should be suggested and tested. If the hypothesis is supported, the investigator suggests additional experiments to test and/or strengthen the hypothesis. After a hypothesis has been thoroughly tested and the investigator is satisfied of the validity of the results obtained, he/she will communicate the results to other scientists. Preliminary results may be presented within a laboratory research group and at scientific meetings where the findings can be discussed. Ultimately, the completed project is presented in the form a of a scientific paper that is reviewed by scientists within the field, and then published in a scientific journal. Other scientists around the world will scrutinize the ideas, procedures, results, analysis, and conclusions. Because of this, science is self-correcting, meaning that errors that may occur are usually discovered within the scientific community. Scientific communication, whether written or verbal, is essential to the advancement of scientific knowledge. During this laboratory course and in lecture, you will be asked to present and interpret your results before your group and/or the entire class. Moreover, you will write…

    • 4987 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Kodynamic Listening In Health Care
    • 1815 Words
    • 8 Pages

    Kodynamic Listening In Health Care

    Higgs, J., Ajjawi, R., McAllister, L., Trede, F., & Lotus, S. (2012). Communicating in the health sciences (3rd ed.). Melbourne, Australia: Oxford university press…

    • 1815 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Common Public Goals For A Discourse Community
    • 143 Words
    • 1 Page

    Common Public Goals For A Discourse Community

    Common Public Goals, one of the six characteristics for a discourse community, are the goals or purposes that the discourse community strives to accomplish and uses communication to fulfill those purposes. They provide an outline for public goals that members who agree might join the community and express their opinions on those ideals and goals. As a professor of Astronomy at Sacramento State, Dr. Taylor’s goal is to have students like science; he believes that the sciences are under appreciated and would like to spread his knowledge and interest to his classes through his lectures. He hopes that the enthusiasm he displays in classes will spark enthusiasm in students as well and get them to pursue careers in the fields of sciences. Researchers…

    • 143 Words
    • 1 Page
    Good Essays
    Read More
  • Satisfactory Essays

    Cosmetology: Cosmetics and New Hair Styles
    • 339 Words
    • 2 Pages

    Cosmetology: Cosmetics and New Hair Styles

    Hello my name is Chassidy Mitchem I would absolutely love to be a part of your cosmetology program. I love to do hair and, make up. Doing hair is something I enjoy doing in my free time. It’s a way to get away from people and let my mind explore into better things. I enjoy looking and trying new hair styles and colors. I have done makeup and hair for Homecoming court and Grand March. It would be an absolute dream to get into this school and have some hands on time with the things I love doing while learning more about Cosmetology. Cosmetology is very important to the world because someone will always want their hair done or make up done. Most people only want to go to a professional so they know they will be getting the best of their money. You could also be able to set up your own business around your area. I differ from a lot of my peers because no one really understands the importance of Cosmetology the way I do. Everyone thinks it useless. Cosmetology is just as important as other jobs because someone will always need you. There will always be someone needing their eye brows done or maybe there nails especially during homecoming and prom or even a wedding. I’ve talked to a couple people and got some really interesting opinions. Some people has told me I wouldn’t make it and some people has told me I would, but my motto is “Never give up, because you never know how close you are to fulfilling your dream.” I plan on getting this degree and opening my own salon and I feel that it will give me knowledge I need to know for success. I learned to do this at a young age and I feel very strong about this career. I believe this will be the field I dedicate myself to. I hope to be attending this college at whatever time the school year would…

    • 339 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Proving Them Wrong
    • 1022 Words
    • 3 Pages

    Proving Them Wrong

    Robin Marantz Henig, a science journalist that contributes articles for the New York Times, has won the Lifetime Achievement Award from the American Society of Journalists and Authors. Furthermore, she has a master’s degree in journalism and is the vice president of the…

    • 1022 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Vitamin D and Multiple sclerosis
    • 457 Words
    • 2 Pages

    Vitamin D and Multiple sclerosis

    Seppa, Nathan. (2014). The Power of D. Science News. Vol. 180, July 16, 2014, p.22.…

    • 457 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Functional Assessment
    • 1976 Words
    • 8 Pages

    Functional Assessment

    Every researcher must ensure and improve his/her own professional competence and expertise through lifelong education and learning and steps must be taken towards the promotion of competence in science as a whole.…

    • 1976 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Ap English Language Practice Paragraphs
    • 533 Words
    • 3 Pages

    Ap English Language Practice Paragraphs

    uses nature-and-physical based metaphors along with references to outside figures and clear & concise diction to help the readers understand that research and pioneering is essential the field of science, and without those first few who take the time to create a rough path, knowledge could never evolve and be of use.…

    • 533 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Analysis Essay on John M. Barry and His Use of Rhetorical Strategies
    • 849 Words
    • 4 Pages

    Analysis Essay on John M. Barry and His Use of Rhetorical Strategies

    Knowledge, the key to progress, has proven to be a human being’s most powerful and significant weapon. We gain knowledge when we put our brain to work at the problems we need to solve in life. It doesn’t matter what we are trying to accomplish, whether it be creating a new technology or learning how to put together a puzzle, the matter of fact is that both request great examination and research to resolve and learn. Scientific research is a technique used to investigate phenomena, correct previous understanding, and acquire new knowledge. Knowledge could lead us to a possible cure for cancer, an alternative for fossil fuels, and the creation of a revolutionary technology. Nevertheless, all these benefits are a reason why John M. Barry writes about scientific research with admiration, curiosity, and passion in which he blends a use of rhetorical strategies in order to give off an overall perspective of the necessity and mystery within scientific research.…

    • 849 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Jeanne Fahnestock’s Accommodating Science: the Rhetorical Life of Scientific Facts (1998) Summary
    • 468 Words
    • 2 Pages

    Jeanne Fahnestock’s Accommodating Science: the Rhetorical Life of Scientific Facts (1998) Summary

    When an expert scientific article is first written, it is intended for one audience. That audience being other experts. Therefore once the article is deemed “important” the knowledge that it holds must be relayed to the general public. This task is given to “science accommodators” (Fahnestock, 334). Fahnestock states that the accommodators must not rely on lay audiences to pick up on the significance of a scientific article. Thus they must be able to relay the new knowledge in a way for all to comprehend. The main ways this is done is as follows: Articles must establish their main point in the introductory paragraph, “celebrate rather than validate” (Fahnestock, 333), display physical evidence of discoveries in the means of “tables, figures, and photographs” (Fahnestock, 333), and lastly show “the wonder and application” appeals (Fahnestock, 334). If the accommodated texts do not “wonder and awe” the public they will not gain popularity.…

    • 468 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    Chem
    • 2365 Words
    • 10 Pages

    Chem

    Scientific writing is part of the job description of a researcher in the fields of Science, Medicine, and Engineering. A scientific paper is a technical paper that communicates the results of significant studies, discoveries, or inventions in these fields. It disseminates pertinent information so others in the same or related fields can benefit from them. This document is open for validation in terms of accuracy, reliability, and repeatability of results. Thus, a scientific paper becomes a part of creating and validating new knowledge, techniques, discoveries, and inventions.…

    • 2365 Words
    • 10 Pages
    Better Essays
    Read More
  • Powerful Essays

    User Manual Critique
    • 1284 Words
    • 6 Pages

    User Manual Critique

    Dobrin, S. I., Keller, C. J., & Weisser, C. R. (2010). Technical Communication in the…

    • 1284 Words
    • 6 Pages
    Powerful Essays
    Read More

Related Topics