Schramm Theory
Schramm’s model of communication
After learning the Shannon weaver model, let’s find out about Schramm’s model of communication which has its roots from the Shannon weaver model itself. Wilber Schramm proposed the model of communication in 1954.
Information is of no use unless and until it is carefully put into words and conveyed to others. Encoding plays a very important role because it initiates the process of communication by converting the thought into content. When the information reaches the recipient his prime responsibility is to understand what the speaker intends to convey. Unless and until the second party is able to understand or decode the information what the sender wants to communicate, the message is actually of no use. Thus encoding and decoding are two most important factors of an effective communication without which information can never flow between two individuals. Schramm’s model also revolves around the above principle. According to the Schramm’s model, coding and decoding are the two essential processes of an effective communication.
Communication is considered as an interaction, with both sides who encode - interpret - interpret back - transmit - and receive the signal. Schramm think that communication always needs 3 elements: source, message, and destination. Source can encode and destination can decode message, based on their own experience. If both of circle have an equal territory, so communication is an easy thing to do. Greater territory will effect on field of experience which belong to both sides. According to Schramm, everyone in communication's process is clearly become both encoder and decoder. We constantly encode back signs from our environment, interpret that signs and decode something as a result. Backward process in the model is called feedback, which playing an important role in communication. Because it let us know how do our message being interpreted.
He also emphasizes that the communication is incomplete unless
After learning the Shannon weaver model, let’s find out about Schramm’s model of communication which has its roots from the Shannon weaver model itself. Wilber Schramm proposed the model of communication in 1954.
Information is of no use unless and until it is carefully put into words and conveyed to others. Encoding plays a very important role because it initiates the process of communication by converting the thought into content. When the information reaches the recipient his prime responsibility is to understand what the speaker intends to convey. Unless and until the second party is able to understand or decode the information what the sender wants to communicate, the message is actually of no use. Thus encoding and decoding are two most important factors of an effective communication without which information can never flow between two individuals. Schramm’s model also revolves around the above principle. According to the Schramm’s model, coding and decoding are the two essential processes of an effective communication.
Communication is considered as an interaction, with both sides who encode - interpret - interpret back - transmit - and receive the signal. Schramm think that communication always needs 3 elements: source, message, and destination. Source can encode and destination can decode message, based on their own experience. If both of circle have an equal territory, so communication is an easy thing to do. Greater territory will effect on field of experience which belong to both sides. According to Schramm, everyone in communication's process is clearly become both encoder and decoder. We constantly encode back signs from our environment, interpret that signs and decode something as a result. Backward process in the model is called feedback, which playing an important role in communication. Because it let us know how do our message being interpreted.
He also emphasizes that the communication is incomplete unless