PAMANTASAN NG LUNGSOD NG MAYNILA
(University of the City of Manila)
COLLEGE OF MANAGEMENT AND ENTREPRENEURSHIP
Duhaylungsod, Ram Joseph M.
Visitacion, Trisia Ann
Prof. Ana Miranda
I. Brief History of the Company
In 1948, Cinderella Dresses, Inc. was established with children’s clothes as its main line. It later pushed deeper into the fashion scene, offering apparel not just for children but for men and ladies as well. In time, its marketing arm, Cinderella Marketing Corporation, was established. It was founded by Florencia Cuanzon-Coronel, with her husband Eduardo Coronel. The company is one of the top clothing retailers in the Philippines, not just for clothes, but even shoes, accessories and cosmetics as well. It has more than 50 stores nationwide, and remains outstanding for its creativity from design, to marketing, to retailing, and to its genuine commitment to the community.
IV. Corporate Social Responsibility
Cinderella Marketing Corporation is pursuing multi-faceted corporate activities in various regions of the country and a wide range of fields. As such, Cinderella Marketing Corporation is well aware of its impact on the global environment and national society. Being committed to the global good, we will continue to contribute to building a sustainable society going forward. Cinderella Marketing Corporation has come up with another way to help aid the condition of environment and also to help the society, under a campaign bearing the slogan “Fashion Earth Project”. The slogan represents the fashion industry participating on improving Earth. The campaign “Fashion Earth Project” creates awareness that through fashion, we can help in making the world a better place. This project encourages people who have a passion for fashion that by making themselves fashionably beautiful, they help...
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