Scheme Of Work Unit 3
Course
BTEC Level 3 Extended Diploma in Business
Unit
Unit 3: Introduction to Marketing
Wk No
Topic and Content
Link to Specification (or appropriate)
Notes
(including specific resources)
Evaluation
1
(8/9/14)
Role of marketing (P1,M1,D1)
Objectives – public/private
Marketing Techniques – Ansoffs matrix
P1, M1, D1
Group task on setting SMART objectives/different types of objectives
Input on Ansoff’s matrix
Group activity on application of Ansoff.
Case study on Ansoff – comparing the use of Ansoff by two organisations
2
(15/9/14)
Role of marketing (P1,M1,D1)
Survival strategies
Branding
P1,M1,D1
Input from teacher on Survival strategies
Branding – logo quiz, developing a brand activity (pairs)
3
(22/9/14)
Role of marketing (P1,M1,D1)
Relationship marketing
Transactional marketing
Issue assignment task 1 (P1,M1,D1)
P1,M1,D1
Group task on relationship marketing – evaluating the effectiveness of relationship marketing at Tesco
Transactional marketing – task identifying the transactional/relationship marketing techniques
Pair activity – comparing the use of these two techniques in two different organisations.
4
(29/9/14)
Workshop session
P1,M1,D1
Computers required
ALZ access for books and resources
5
(6/10/14)
Limitations and constraints (P2)
Legal - legislations
P2
Video clips of different legisaltions – BBC watchdog
Case study activities on application of legislations
Learners to produce 4 examples of how these legislations have been applied (research – use of ICT) and feedback to class
6
(13/10/14)
Limitations and constraints (P2)
Voluntary codes of practise (ASA)
Pressure groups and consumerism
Issue assignment task 2 (P2)
Task 1 due in
P2
Tutor input on the role of ASA
Research task on the ASA website – identify 2 complaints and explain them – feedback
Case study – application of voluntary codes of practise
Pressure group task – case study
7
(20/10/14)
Workshop session
8
(3/11/14)
Market research (P3,M2,D2)
Primary/secondary methods
BTEC Level 3 Extended Diploma in Business
Unit
Unit 3: Introduction to Marketing
Wk No
Topic and Content
Link to Specification (or appropriate)
Notes
(including specific resources)
Evaluation
1
(8/9/14)
Role of marketing (P1,M1,D1)
Objectives – public/private
Marketing Techniques – Ansoffs matrix
P1, M1, D1
Group task on setting SMART objectives/different types of objectives
Input on Ansoff’s matrix
Group activity on application of Ansoff.
Case study on Ansoff – comparing the use of Ansoff by two organisations
2
(15/9/14)
Role of marketing (P1,M1,D1)
Survival strategies
Branding
P1,M1,D1
Input from teacher on Survival strategies
Branding – logo quiz, developing a brand activity (pairs)
3
(22/9/14)
Role of marketing (P1,M1,D1)
Relationship marketing
Transactional marketing
Issue assignment task 1 (P1,M1,D1)
P1,M1,D1
Group task on relationship marketing – evaluating the effectiveness of relationship marketing at Tesco
Transactional marketing – task identifying the transactional/relationship marketing techniques
Pair activity – comparing the use of these two techniques in two different organisations.
4
(29/9/14)
Workshop session
P1,M1,D1
Computers required
ALZ access for books and resources
5
(6/10/14)
Limitations and constraints (P2)
Legal - legislations
P2
Video clips of different legisaltions – BBC watchdog
Case study activities on application of legislations
Learners to produce 4 examples of how these legislations have been applied (research – use of ICT) and feedback to class
6
(13/10/14)
Limitations and constraints (P2)
Voluntary codes of practise (ASA)
Pressure groups and consumerism
Issue assignment task 2 (P2)
Task 1 due in
P2
Tutor input on the role of ASA
Research task on the ASA website – identify 2 complaints and explain them – feedback
Case study – application of voluntary codes of practise
Pressure group task – case study
7
(20/10/14)
Workshop session
8
(3/11/14)
Market research (P3,M2,D2)
Primary/secondary methods