Saxonville Case Study
Case Analysis – Saxonville Sausage Company
Background
Saxonville Sausage Company is a seventy year old family owned business located in Saxonville, Ohio; the company manufactures a variety of fresh pork sausages which are sold throughout the United States. The company produces a form of Italian sausage under the Vivio brand that accounted for five percent of the company’s revenues, the Italian sausage line has been growing steadily for the past two years and future growth is expected. The company has seen dismal performance in its other brands of sausage, in two (2) years, there has been zero percent increase in sales volume, thus the need to boost profit. In order to achieve its profit objective, Saxonville whishes to launch its Italian sausage brand. The company employs a new product marketing director to launch the Vivo brand Italian sausage across the United States to increase its current distribution from sixteen percent in national supermarkets. The product marketing director sought to employ strategies to develop a plan that will guarantee increased profitability.
S.W.O.T analysis The below listed analysis assesses Saxonville Sausage company internal abilities and their ability to compete externally.
Strength
• Saxonville offers three main pork sausage products: bratwurst, breakfast sausage, and Italian sausage • Saxonville products are sold widely throughout the United States therefore consumers are familiar with the brand
Weakness
|Saxonville produces fresh sausage, they do not manufacture smoked or dried sausage |
| The Saxonville name is associated with German heritage thus impacting on the company breaking into the Italian sausage market |
| The company have limited distribution of bratwurst and breakfast sausage to the northeast United States |
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Background
Saxonville Sausage Company is a seventy year old family owned business located in Saxonville, Ohio; the company manufactures a variety of fresh pork sausages which are sold throughout the United States. The company produces a form of Italian sausage under the Vivio brand that accounted for five percent of the company’s revenues, the Italian sausage line has been growing steadily for the past two years and future growth is expected. The company has seen dismal performance in its other brands of sausage, in two (2) years, there has been zero percent increase in sales volume, thus the need to boost profit. In order to achieve its profit objective, Saxonville whishes to launch its Italian sausage brand. The company employs a new product marketing director to launch the Vivo brand Italian sausage across the United States to increase its current distribution from sixteen percent in national supermarkets. The product marketing director sought to employ strategies to develop a plan that will guarantee increased profitability.
S.W.O.T analysis The below listed analysis assesses Saxonville Sausage company internal abilities and their ability to compete externally.
Strength
• Saxonville offers three main pork sausage products: bratwurst, breakfast sausage, and Italian sausage • Saxonville products are sold widely throughout the United States therefore consumers are familiar with the brand
Weakness
|Saxonville produces fresh sausage, they do not manufacture smoked or dried sausage |
| The Saxonville name is associated with German heritage thus impacting on the company breaking into the Italian sausage market |
| The company have limited distribution of bratwurst and breakfast sausage to the northeast United States |
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