<span class="right">If you wish to print this document, pull down the "File" menu and select "Print".</span> Print Credits Atha Corporation: Planning
Mary Atha, CEO
One role of corporate leadership is to articulate a vision, define the mission, and establish goals for the organization. This is accomplished through effective communication, among other things. At some point, management must convert these goals into getting things done. Management encompasses four principle elements; to plan, organize, lead, and control the limited resources of an organization, to achieve the stated goals. The first of those elements is to plan. That is the focus of this week’s lecture. Think of the management cycle of plan, organize, lead, and control, as a circle. At the top of the circle is plan, the activity of developing a strategy for accomplishing the goals assigned to management. This is like tasking a military unit with taking a hill. Soldiers in the unit do not ask why, they just figure out how to get it done! The corporate leadership staff doesn’t have to care how the task is achieved, as long as it is accomplished within the established boundaries or rules of engagement. Management must quickly and accurately complete an assessment of current capabilities, including available resources, and an analysis of the barriers to success. They allocate assets, identify critical activities, and define the tasks required to support those activities. The following four questions must be answered during the conversion of goals into objectives and activities: What must be done? How and why must it be done? What does success look like? And, how will we know if we are on the right track? You are managing the human resources department, and another functional area of your choice. Your predecessor has been fired. As a recent college graduate, you have been brought in to turn the department around and lead it to the established goals. You must first begin to apply...
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