Sanitarium Marketing

Good Essays
Assignment 1.1
Overview and Situation Analysis - Sanitarium evolution of marketing

A brand that down any New Zealand supermarket´s breakfast cereal aisle which dominates the shelves… that is Sanitarium!

Sanitarium Australia and Sanitarium New Zealand are owned and operated by Australian Health & Nutrition Association and New Zealand Health Association. The company produces over 150 products and employs approximately 1700 people in the manufacturing and distribution sites throughout Australia and New Zealand.
The company is leading manufacturer of breakfast cereals, soy beverages plant based meat alternatives, , and yeast spreads.
Sanitarium - the maker of Kiwi staples Weet-Bix and Skippy Cornflakes - has evolved into a giant of the local food manufacturing sector over the last century.

They are proud to be a group of people who believe passionately in the potential of every New Zealander. The potential to be healthy: physically, mentally and emotionally. They believe this journey all begins with good nutrition. “What you feed your body and your mind, changes the way you feel.”

Sanitarium 's range of healthy breakfast options not only includes Weet-Bix, which is New Zealand 's favorite cereal, they also offer something for everyone in the family., for example, products like beverages, spreads and another kinds of cereal… all of them focused to sell the idea to be and eat healthy.

Following that conception, Sanitarium is always looking at ways of sourcing ingredients and making products on a local level, to help minimize our impact on the environment. They do care about sustainability! The commitment to sustainability don´t stop at the farm gate but covers the entire supply chain and life cycle of foods, from inception, through manufacturing, to minimization of waste and the disposal of any waste, being inclusive of all resources that they control within the supply chain.

Sanitarium’s mission is to lead, inspire and resource the experience



References: Sanitarium Game Plan – retrieved 2013 http://www.everythingmarketing.co.nz Christopher Adams article – retrieved Jun,30 2012 http://www.nzherald.co.nz Ben Fay / News – retrieved Mar,20 2013 http://www.stoppress.co.nz/tags/sanitarium Sanitarium News – 2013 http://www.sanitarium.co.nz/about-us/sanitarium-news/2013 Press Release: Weetbix Tryathlon – retrieved Jan,30 2013 http://www.scoop.co.nz

You May Also Find These Documents Helpful

  • Good Essays

    Sanitarium Swot

    • 554 Words
    • 3 Pages

    Sanitarium is continuously driving weet-bix market with variation in product according to customer’s need from 92 years. Quality: 1. With number of variations in product Sanitarium weet-bix try to full fill different dietary requirements of customers of all age groups. 2. Sanitarium claims to be made from wholegrain and a good source of protein, carbohydrate, fibre, vitamins. 3. Sanitarium maintains a strict nutrition policy for its products, with limited amount of salt, sugar, and…

    • 554 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The Battle Creek Sanitarium started in 1866 as a “water-cure” or hydro-therapy unit called the Health Reform Institution. The organization began with a vision that was played out by the religious couple, James and Ellen Smith, with the support of their church. The building was a spacious two-story farm house that started with 2 patients and quickly grew into 4 building complex which held over 700 patients. After some time, with new management and new policies, the name was changed from the Health…

    • 341 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Witten/Herdecke Sanitarium (UW/H) was wonted anent and allege play on words in 1983 and put b investigate has been a pioneer Amongst Germany's propelled curriculum vitae recapitulation concerning. Fro than a grow older of 30 epoch, we introduced Brobdingnagian improvements in critique and training. As a whittle prepare we endure for adventitious adaptation of the pennon communiqu of reduce and the coast for a lavish instructional leaning conformed to the adversity of our propelled facts guild. In…

    • 1231 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    The Sanitarium Health and Wellbeing Company was founded in 1898 in Melbourne Australia with the vision to help people ‘learn to stay well’. Australian Health &Nutrition Association Limited owned and operates the company in Australia and New Zealand Health Association in New Zealand. The company produces over 150 products and employs nearly 1700 people throughout Australia and New Zealand. Presently the company is the leading manufacturer of breakfast cereals, soy beverages, plant based meat alternatives…

    • 94 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence, marketing is defined as the process…

    • 334 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Marketing Is Marketing

    • 2303 Words
    • 10 Pages

    Introduction: "Marketing is marketing, irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries, perhaps the differences are in fact more marked? Intends to spark…

    • 2303 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Marketing

    • 5418 Words
    • 22 Pages

    Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been…

    • 5418 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    Marketing

    • 5293 Words
    • 22 Pages

    Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs, Wants, and Demands Products Value, Satisfaction, and Quality Exchange, Transactions, and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing…

    • 5293 Words
    • 22 Pages
    Good Essays
  • Good Essays

    Marketing

    • 1866 Words
    • 8 Pages

    six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors' offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers…

    • 1866 Words
    • 8 Pages
    Good Essays
  • Best Essays

    Marketing

    • 3685 Words
    • 15 Pages

    1 LO1 Various elements of the marketing process 1 The benefit and costs of marketing orientation for XYX manufacturing 1-2 LO2 Macro and micro environmental factors which influence marketing decisions 2 Segmentation criteria to be used for products in different markets 2-3 Targeting Strategy for a selected product/service 3 Buyer behaviour which affects marketing activities in different buying situations 3 Buyer behaviour which affects marketing activities in different buying…

    • 3685 Words
    • 15 Pages
    Best Essays