San Miguel Beer

Topics: San Miguel Corporation, Brand, San Miguel Brewery Pages: 12 (1660 words) Published: March 23, 2015
San Miguel Beer

Brand
Discussion
Paper

Christian R. Ballinas
BSEntrep-3A-Marketing
March 28, 2015

Table of Contents

Executive Summary
Company Name:
San Miguel Corporation
OUR MISSION:
We put life in every occasion.
OUR VISION:
GINEBRA SAN MIGUEL, INC. is the most respected spirits and beverage company in the Philippines. We are proud of our heritage as the producer of liquor products that have been part of the Filipino culture and history for over 175 years. Inspired by the loyal patronage of the Filipino, we continue to expand our beverage portfolio to meet our consumers' needs. Our products will be the DRINK IN EVERY OCCASION. Our brands, TRUSTED WORLDWIDE. Our history:

Proud Beginnings
Established in 1890, La Fabrica de Cerveza de San Miguel, Southeast Asia’s first brewery produced and bottled what would eventually become one of the bestselling beers in the region. Within the span of a generation, San Miguel Beer would become an icon among beer drinkers. By 1914, San Miguel Beer was being exported from its headquarters in Manila to Shanghai, Hong Kong and Guam. A pioneer in Asia, San Miguel established a brewery in Hong Kong in 1948, the first local brewer in the crown colony. Today, San Miguel Beer–the Company’s flagship product–is one of the largest selling beers and among the top 10 beer brands in the world. While brewing beer is the company’s heritage, San Miguel subsequently branched out into the food and packaging businesses. From the original cerveza that first rolled off the bottling line, San Miguel Corporation has since expanded its portfolio to produce a wide range of popular beverage, food and packaging products which have–for over a century–catered to generations of consumers’ ever changing tastes. It has also diversified into heavy industries including power and other utilities, mining, energy, tollways and airports. The Company’s manufacturing operations extend beyond the Philippines to Hong Kong, China, Indonesia, Vietnam, Thailand and Malaysia. Its products are exported to major markets around the world. Continuing a tradition of product quality, San Miguel is capitalizing on its unique strengths in brands and distribution to weave its products more deeply into the fabric of everyday life. Not just in the Philippines but in the Asia-Pacific region.

Our Core Values
Passion for Success
We will constantly strive for excellence. We will be the best we can be and create value in everything we do. We will be proactive and entrepreneurial, propelled by a sense of urgency, competitiveness and total dedication to results. Teamwork

With trust and respect for each other and with unity in purpose, we will work toward our shared aspirations, transcending boundaries along functional and organizational lines. Respect for Our People

We recognize our employees as individuals and are committed to nurturing their individual capabilities. We will uplift the dignity of labor by encouraging our people to be the best in their fields. We believe their growth and the growth of the organization go hand in hand. We are committed to creating a work environment that encourages open communication, camaraderie and professional growth. Customer Focus

We will be our customers’ preferred choice. They will choose our products and services above others because we provide them with products and services that exceed their expectations. Innovativeness

We will encourage creativity and ingenuity in our processes and systems, products and services. We will be forever looking for ways to outdo ourselves, always striving to be the first to anticipate consumer needs and deliver something better. Integrity

In the conduct of our business, we will be guided by what is ethical, fair and right. We believe in profit with honor and are committed to good governance and the highest moral standards. Social Responsibility

We believe social responsibility and...
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