Samsung SWOT Analysis
Dr. Messina
GMBA 651
Mar 28, 2012
Samsung SWOT Analysis Case #7
1. What are some of Samsung’s greatest competitive strengths? Samsung’s greatest competitive strengths are its innovation, and ability to produce a product at a fast pace. Samsung allocates a large portion of company spending to research and development in order to stay ahead of the game. Samsung was responsible for producing the first Blu-Ray player, first cell phone with an MP3 player inside, and popularizing the PDA phone. Samsung also created a tablet PC that is Flash enabled. This is a big leap for tablets, and iPad has not even crossed that bridge yet. These innovations are what keeps Samsung growing strong, and the rest of the competitors playing catch-up. Samsung is also a very well-known international brand. This stands true for Apple and Sony as well, however Samsung commands an early Market share and yields enormous profit margins when it is the first to launch a brand new product on the market.
2. Samsung’s goal of $400 billion in sales by 2020 would bring it to the same levels as Walmart. Is this feasible? Why or Why not? I think that $400 billion in sales is not feasible for Samsung unless it branches off to new markets and has new products. Market diversification will allow Samsung to spread the sales across different markets and not just rely on technology to get them to that goal. The CEO of Samsung may be calculating inflation into that number as well, very high inflation. The market leader of technology, Apple has just set a new record for sales out of any company to date - doing over $46 billion in one quarter. this projects that Apple can come out with a little over $140 billion in sales for 2012. Samsung is not far behind those numbers, however the company has stopped disclosing phone sales and I was unable to find an accurate sales number. Because I could not find past sales for Samsung, and the company trades in the Korean market and not U.S., I am unable to accurately
GMBA 651
Mar 28, 2012
Samsung SWOT Analysis Case #7
1. What are some of Samsung’s greatest competitive strengths? Samsung’s greatest competitive strengths are its innovation, and ability to produce a product at a fast pace. Samsung allocates a large portion of company spending to research and development in order to stay ahead of the game. Samsung was responsible for producing the first Blu-Ray player, first cell phone with an MP3 player inside, and popularizing the PDA phone. Samsung also created a tablet PC that is Flash enabled. This is a big leap for tablets, and iPad has not even crossed that bridge yet. These innovations are what keeps Samsung growing strong, and the rest of the competitors playing catch-up. Samsung is also a very well-known international brand. This stands true for Apple and Sony as well, however Samsung commands an early Market share and yields enormous profit margins when it is the first to launch a brand new product on the market.
2. Samsung’s goal of $400 billion in sales by 2020 would bring it to the same levels as Walmart. Is this feasible? Why or Why not? I think that $400 billion in sales is not feasible for Samsung unless it branches off to new markets and has new products. Market diversification will allow Samsung to spread the sales across different markets and not just rely on technology to get them to that goal. The CEO of Samsung may be calculating inflation into that number as well, very high inflation. The market leader of technology, Apple has just set a new record for sales out of any company to date - doing over $46 billion in one quarter. this projects that Apple can come out with a little over $140 billion in sales for 2012. Samsung is not far behind those numbers, however the company has stopped disclosing phone sales and I was unable to find an accurate sales number. Because I could not find past sales for Samsung, and the company trades in the Korean market and not U.S., I am unable to accurately