Samsung Opportunities and Threats

Topics: Marketing, Chaebol, 2012 Summer Olympics Pages: 2 (564 words) Published: November 3, 2012
Increased competition
Smart phones are easier to make now more than ever. More companies may enter the market, and competitors or even Samsung contractors can maneuver around patents to create similar devices. Samsung has linked product lines, which means that if one product line fails due to its own reasons other product lines will also suffer. Unlike Samsung, their competitors like Nokia has only focused in one segment and put much effort on it. Besides, the products made from China was very economic so Samsung could have a high competitive with their products. Retail chains like “Big bazaar” sell consumer electronics and home appliance in low cost strategy which produced in bulks foreign market. Therefore Samsung is also facing threats from many other low cost companies. But top competitors of Samsung Group are LG Corp., SK Group and Hyundai Corporation.

Risks of Samsung plants
Samsung has set up production plants in low cost areas, which are subject to ample political and economic instability. These instabilities can have an impact overall company it the crisis gets unmanageable. 

Health of Users
Many government legislations are now active against the innovative technology due to health and mental concerns.

Regulatory Issues and Safeguarding of Intellectual Property Rights The regulations and legal frameworks in place in Korea have created problems for the Group as the Korean government recently halted plans for its Life Insurance division to go public due to legal concerns. With the large number of new products being designed and marketed each year, Samsung is also experiencing difficulties in safeguarding its intellectual property rights which are vital in retaining competitive edge.

Investment in Supply Chain
In 2002 and 2003, Samsung has invested heavily in research and development, production, and marketing. The group intends to build a 24-hour research and development system which will continuously develop and...
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