Preview

Samsung marketing

Powerful Essays
Open Document
Open Document
2453 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Samsung marketing
MARKET ANALYSIS AND CUSTOMERS
With a CAGR of 10 %, global market value for computing electronics application sector is anticipated to be worth US$436.7 billion by 2018. On a global scale, Asia-Pacific accounts for more than 35% of the market share. While US accounts for the largest share of the global market value on a country basis, India and China surpasses the US in terms of growth rate anticipated in the near future. Among the application sectors, Computer Peripherals account for the largest share of the entire market, driving a CAGR of 9.1% during the analysis period 2011-2018. Super Computers see as the fastest growing application with a forecast CAGR of approximately 14.2% by 2018, Video Games are most demanding application on personal computers based on the recent advancements and innovation technologies in gaming industry.

Primarily supported by application sector :- Analog & Digital TV, Tablet, Digital cameras & Camcorder, Personal Computers and Video/Audio Equipment- the consumer electronics market to witness a value ofUS$1.6 trillion by 2018. Geographical analysis shows the highest Compounded Annual Growth Rate(CAGR) of 17.6% is foreseen from Asia-Pacific region during the analysis period 2011-2018. The Middle East is not way behind with a CAGR of 17%, followed by Africa at 16.9%. Japan forecasts to drive with a growth rate of 13.9%. Among the sectors, Analog & Digital TV accounts for nearly 32.3% of the overall Market share followed by Personal Computers at 25.5% holding the second position. Global market for Consumer Electronics especially in Tablet will record strong hold over the next 5 years driven by raising demand in fast – growth market in Asian and other emerging countries. Major companies are located in Japan, South Korea and Taiwan region and are dominating the consumer Electronics Industry Growth.

Increase in the incomes and spending power of individuals, the consumer electronic market has witnessed a boom in sales, in the past

You May Also Find These Documents Helpful

  • Good Essays

    The research and development in the semiconductor industry is critical in order to accomplish the future changes in the market. In addition, other industries such as automotive or audio-visual are rising the demand of semiconductors because those products are more technological advanced. According to Bloomberg, the demand of semiconductors will increase in the coming years due to the enhance of service and technology in industries no related to IT like entertainment or transportation, indicating the positive prospect of the industry in the coming years. (Market Realistic,…

    • 456 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Baji, A. and Sekhar, N. D. C. 2013. ‘Consumer Behavior Towards Buying of Electronic Goods’. International Monthly Refereed Journal of Research In Management & Technology. 2: 20-27.…

    • 1673 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    the decision to only use the brand name Samsung is not the critical key to its success. Samsung…

    • 1043 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Wilson Business Proposal

    • 1508 Words
    • 7 Pages

    Personal computers (“PC”) are an elastic product and the market structure is free competition. Though PC’s are elastic they display inelastic properties because of the large numbers in use, and the important roles PCs have in the lives of many Americans. In 2010, there were 950 PCs in use for every 1,000 people in the U.S. (Computer Industry Almanac). This does not account for business use or those that have multiple PCs, but these numbers indicate that most Americans own a PC. Four million Boomers turn 64 every year for the next 18 years (Baby Boomer Headquarters, 2011). The potential sales and profit in this market is significant.…

    • 1508 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Total sales from the Top 10 electronics retailers grew by 6% in 2011 to reach $110 billion. The past two business cycles, have been marked by slow growth, the fall of an CE empire, Circuit City, and complete flat line growth of key product areas such as TV’s. The market showed minor gains after the fall of Circuit City, but the growth can be attributable to the redistribution of Circuit City’s customer base.…

    • 915 Words
    • 4 Pages
    Good Essays
  • Good Essays

    1. Does Samsung have a competitive advantage? If so, how are they creating added-value compared to industry competitors? Make sure to quantify your claims. (In answering this question, you will find helpful information in exhibits 6-7k (but not only there)).…

    • 1182 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Pc Industry in the Us

    • 3060 Words
    • 13 Pages

    The PC Industry in the United States (U.S.) is made up of desktop PC’s and mobile PC’s. A desktop PC is a personal computer that and individual would use in their home and is not portable. A mobile PC is also a personal computer and they include laptops, notebooks and netbooks. While some people might think that tablets and smartphones would be part of this classification, they actually are not part of the mobile PC classification. PC’s are simply just personal computers. Within the PC industry a number of factors determine how successful a company will be. The topics covered in this report will be the key factors of demand and the power of buyers, the key input components of production and power of suppliers and the industries market structure and competitors.…

    • 3060 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing facroes

    • 1344 Words
    • 6 Pages

    1. PEST Analysis:Political Factors:The laptop and PC industry is expected to grow at a faster rate in developing countries comparedto the developed countries. Therefore, changes in government policies in developing countrieslike India and China can affect the potential growth rates in their markets. For instance, theremoval of import duties on laptops in India in 2005 was one of the factors that resulted in agrowth of 94% in laptop sales in 2005 [6]. Increasing focus on the environmental impact of high-tech trash has lead to more stringent environmental regulations on the electronics industry such asthe RoHS (Restriction of Hazardous Substances) and WEEE (Waste Electrical and ElectronicEquipment) Directive. The additional testing and certification involved directly affect the supplychains for laptop and PC manufacturers, resulting in increased costs. For instance, in Canada, theenforcement of the WEEE Directive will increase the cost of computers by $15 [7]. The increaseeither affects the consumer or reduces profitability for manufacturers.Economic Factors:The global economy influences various different factors that affect the growth of the PC industry.Business capital spending for small and large corporations, resulting in reduced demand for PCs.Gartner, Inc. forecasts a decline of 3.8% in global IT spending, of which computing hardwarespending is expected to decrease by 14.9% in 2009[8]. Though this decline in IT spending is likely torecover slowly during 2010 [8], the global PC market is expected to face declining growth rates interms of market value, from an expected 5.4% growth in 2009 to 4.1% in 2012 [3] Most laptop (andPC) manufacturers such as Dell, HP, Acer, Lenovo, and Apple generate sales throughout the worldand therefore currency exchange rates are an important factor as well. The strength (or weakness)of the US dollar versus other currencies can directly affect a…

    • 1344 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The emergence of PDF, smartphone and iPad (not yet in 2007) stands as the greatest threats to the PC industry. These substitute products are evolving with greater design yet cheaper price that threatens PC.…

    • 339 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The personal computers (PCs) market consists of the sale of both desktop and mobile PCs. The US PCs market has experienced fluctuating levels of decline and low growth in recent years. The US PCs market had total revenues of $41.4bn in 2012, representing a compound annual rate of change (CARC) of 5.0% between 2008 and 2012. Market consumption volume increased with a CAGR of 1.0% between 2008 and 2012, to reach a total of 70.0 million units in 2012. The market's volume is expected to fall to 61.5 million units by the end of 2017, representing a CARC of 2.5% for the 2012-2017 period. Mobile PC sales had the highest volume in the US PCs market in 2012, with total sales of 44.1 million units, equivalent to63.0% of the market's overall volume. In comparison, sales of desktop PC had a volume of 25.9 million units in 2012, equating to 37.0% of the market total. HP is the leading player in the United States PCs market, generating a 26.6% share of the market's volume. Dell accounts for a further 19.2% of the market, and Apple Inc. accounts 12.3% of the market.…

    • 619 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Globalisation of Samsung

    • 584 Words
    • 3 Pages

    1. To what extent has globalisation impacted upon local identities? Illustrate your argument with an original example.…

    • 584 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Updated PC Industry

    • 3232 Words
    • 9 Pages

    So just how competitive has the PC industry been globally over the years? The total shipments (in millions) by PC manufactures from 2000 to 2011 have increased greatly. In 2000, we saw total shipments of PCs increase from 128.5M to 352.4M in 2011. That is a 174.2% growth over that time span. Worldwide PC revenue has increased in that same period from $251 billion in 2000 to $329 billion in 2011. With the PC industry expected to grow as new innovations and products come along, the 2015 estimate in global revenue for the industry is around $383 billion.…

    • 3232 Words
    • 9 Pages
    Good Essays
  • Good Essays

    The personal computer industry is a very highly competitive industry. There are many companies out there that are manufacturing personal computers. IBM launched its first PC in the year 1981and in two years was able to hold 42% of the market. As demand for IBM PC’s went through the roof, many other competitors started entering the market. Most of these companies relied on resellers and retailers to reach their consumers. Throughout the 1980’s and 1990’s, new advancements in PC performance helped drive down prices rapidly. In the United States, the personal computer industry was a $74.6 billion industry in 1998. About 45.5% of households in the United States owned a personal computer in 1998 and this figure was projected to rise to 49.5% by 2000. Household ownership was lower across the rest of the world but growth was seen in Europe and Asia.…

    • 808 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The global embedded systems market is expected to reach USD 214.39 billion by 2020, according to a new study by Grand View Research, Inc. Favorable regulatory scenario for installation of smart devices such as smart meters is expected to drive global embedded system demand over the forecast period. Growing adoption and evolution of the Internet of Things (IoT) driven by technological advancement is also expected to fuel the industry over the next six years.…

    • 580 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    samsung leadership

    • 2729 Words
    • 11 Pages

    some of these are not visible to the management reporting or budget system, they are none…

    • 2729 Words
    • 11 Pages
    Powerful Essays

Related Topics