New Product Development
Sir Bashir Ghumman
Rana Talha Gulzar
Faculty of Management Sciences
International Islamic University Islamabad
Samsung Group is a South Korean multinational conglomerate company head quartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and are the largest South Korean chaebol (business conglomerate). Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalized its activities, and electronics, particularly mobile phones and semiconductors, have become its most important source of income.
Achievements in 2012
Samsung Electronics Held the 4th Samsung Young Design Award in Italy Samsung Electronics Introduced Samsung Galaxy Tab to U.S. Market Samsung Mobile Display developed flexible a MOLED panel with four time’s clearer WVGA resolution Samsung Electronics honoured with 37 CES 2011 Innovation Awards Samsung Electronics launched OMNIA 7, the first Windows Phone 7 smart phone Samsung announced that it will establish seven social enterprises over the next three years to support the underprivileged in Korea Samsung Electronics began mass producing 20nm-class, 64-gigabit 3-bit NAND flash memory Samsung Engineering won the Sabah (Malaysia) Oil & Gas Terminal Project Cheil Industries established the WPM (World Premier Materials) flexible display business unit
In 2012 Samsung is one of the top ten most valuable brands in the world. Since the start in 1938 with the production of noodles, Samsung has developed into one of the biggest smart phone manufacturers in the world. This info graphic gives you a little taste of mobile phone development over a decade.
In 2012 Samsung is one of the top valuable brands in the world. Since the start in 1938 with production of noodles Samsung has developed into one of the biggest smart phones manufacturer in the world. With reports that Samsung is planning to sell 10 million Galaxy S4 handsets a month and Galaxy S4 rumours in overdrive, we expect fireworks on March 14 (today). The trick Samsung has pulled off so successfully so far is t o flood every area of the market with Galaxy devices and yet keeps its flagship S series distinct. This is partly due to the design and the quality, but clever marketing has also played a huge part.
Story of being Leader in Android Market
As Android has grown, Samsung has come to completely dominate it. The South Korean manufacturer sold more mobile phones than any other company in 2012, accounting for 22 percent of the market, according to Gartner. Knowing that Android claimed around 70 percent of the worldwide smart phone market in 2012 and IDC research suggests that Samsung was responsible for 42 percent of all Android smart phone shipments during the year. Samsung is the most popular Android phone maker, by far. This success is entirely built on Samsung’s Galaxy brand which has encompassed over 50 separate devices, if you count all the smart phone variants, phablets, and tablets released so far. Samsung has bombarded every niche, every price point, every form factor, every carrier, and every country it can possibly reach. When the Samsung i7500, also known as the Samsung Galaxy, was released in June 2009, it marked Samsung’s entry into the Android smart...
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