Table of Contents
Topic Page No:
COMPANY BACKGROUND 1
MISSION STATEMENT 2
MANAGEMENT TEAM) 4
CSR (CORPORATE SOCIAL RESPONSIBILITY) 5-7
FINANCIAL PLAN 8
MARKETING PLAN 9
SWOT ANALYSIS 10
LOCATION ANALYSIS 11
[pic]"Imagine the Possibilities"
Executive summary: Samsung is such a brand name in the world that has been leading the business sector for over 70 years. Having the punch line of “Imagine the possibilities”, it has opened a door for people to get gadgets and appliances beyond expectation and expand their imagination. Samsung has been dedicated to making a better through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, machine, finance, hotels, and more. Samsung Electronics leads the global market in high-tech electronics manufacturing and digital media.
Through innovative, reliable products and services, talented people; a responsible approach to business and global citizenship, and collaboration with partners and customers, Samsung is taking the world in imaginative new directions.
Mr. Choi Gee Sung, 33-years veteran of Samsung. Mr. Choi's leadership and sophisticated technology expertise helped build Samsung into the world's largest consumer electronics company.
Samsung electronics carried out an innovative project to strengthen its global Supply Chain Management (SCM) execution ability, gaining the industry’s interest. Samsung Electronics placed its emphasis on the business management scenario of predicting and preparing for future environmental changes and competitiveness, which is one of the survival strategies of an industry with an unpredictable future. The company is aggressively