Samsung Electronic

Topics: Target market, Marketing, Target audience Pages: 4 (1266 words) Published: April 15, 2013
Executive Summary

There are many ways specifically in innovation that Samsung is doing well. There is no doubt that they are one of the leaders in their industry. With so many products and product lines there many facets that Samsung is involved in maybe too many. There may need to be more focused. There is a large market that Samsung has but there is still more of the target group that can be reached. Green products have become more important to consumers however the approach to green technology Samsung is taking needs to be directed a different way. The slowing of buying behavior in the U.S. and recession has made the need for entertainment important to everyone but included in this is the need to be financially savvy. This mindset is a gap that can be filled through marketing properly to the consumers sharing this mindset by purchasing Samsung electronics and staying home to save money.


Samsung has made many changes throughout the years to increase their market share and grow to be one of the top companies in electronics. There has been a growing focus on innovation and design. Samsung has done this by studying target markets in depth. They do this by study groups, creating innovative design labs and sending designers around the world to study museums and architecture. With the target market’s needs and expectations changing more focuses on green technology and the spending habits of consumers has changed. Samsung started with designing and creating simple electronics and now are in a variety of products outside of computers and televisions. This is a problem Samsung is facing is too many focuses instead of how they started in specializing in a few specific products.

Samsung has done well in creating design centers across the world that can help study a specific localized target market but when you are designing for so many different target markets whose needs change based on region it can be very expensive. There are...
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