Samsung Competitive Lead
Executive Summary This paper provides an analysis on the success of Samsung over recent months which has allowed the company to crush its long term competitor, Apple. Methods of analysis include Samsung’s unique quality management practices, supply chain structures, partnerships and financial performance. Results of the analysis show Samsung’s high quality methods on all its business processes, and the business model structure which has allowed it to gain an upper hand in the market. The report finds the prospects of the company in its current position are positive compared to its competitors. The areas of weakness are mainly regarding patenting, in which the company’s recent partner Google has announced to improve with their services.
Three decades of chronicling Apple's revolutionary rise was attributed to Steve Jobs, a living legend indeed. What are the key operations strategies that are allowing Samsung to crush the competition with Apple in the past few months?
Introduction
Samsung Electronics Co. over the past few months has experienced enormous success globally within all its product markets, specifically within the mobile phones industry, in which some say has marginally surpassed its market giant Apple, and set a firm standing as a successful global leader. This essay will explore the key global operations and supply chain strategies Samsung has recently implemented to achieving this success over the past few years, particularly management strategies for improving quality, process development and product development. Samsung has utilised many operational strategies to distinguish themselves from the rest of the market, almost all or every strategy greatly revolves around the improvement of costs, quality, time and flexibility. Samsung has always had a slight advantage against its major competitor Apple, due to its vertical integration and self-manufacturing operations, they have learnt to use
Three decades of chronicling Apple's revolutionary rise was attributed to Steve Jobs, a living legend indeed. What are the key operations strategies that are allowing Samsung to crush the competition with Apple in the past few months?
Introduction
Samsung Electronics Co. over the past few months has experienced enormous success globally within all its product markets, specifically within the mobile phones industry, in which some say has marginally surpassed its market giant Apple, and set a firm standing as a successful global leader. This essay will explore the key global operations and supply chain strategies Samsung has recently implemented to achieving this success over the past few years, particularly management strategies for improving quality, process development and product development. Samsung has utilised many operational strategies to distinguish themselves from the rest of the market, almost all or every strategy greatly revolves around the improvement of costs, quality, time and flexibility. Samsung has always had a slight advantage against its major competitor Apple, due to its vertical integration and self-manufacturing operations, they have learnt to use
References: Beer, J. 2012, 'Apple Smasher '. Business, G.T. 2013, 'Samsung reaches 30% of smartphone sales ', no. 142, pp. 33. Daniels, S. 2002, 'Samsung Uses Quality to Grow '. Emerald Group Limited. 2006, 'How innovation keeps Samsung one step ahead ', vol. 22, no. 2, pp. 21-4. R. A. G. Vergara, R.V.D.R. 2012, 'Samsung Electronics and Apple, Inc.: A Study in Contrast in Vertical Integration in the 21st Century ', American International Journal of Contemporary Research vol Yoo-Chul, K. 2012, 'Samsung has Google 's backing in fight against Apple ', Koean Times. Yun, J. 2002, 'Samsung Uses Six Sigma To Change Its Image '. Figure 2: Samsung Six Sigma Approach Source: (Yun, 2012) Figure 3: Summary view of Samsung’s six sigma supply chain management Source: (Yang, 2007) Figure 4: Samsung’s Vertical integration model compared to Apples. Source: (Vergara, 2012)