Samsung and the theme park industry in Korea
Theme Park is a large entertainment area and has variety complexes with theme in each of its complex. Theme Park is a global Industry operating in North America, Europe and Asia with attendance from local area and from all over the world. Theme park becomes necessity for the people to get entertainment and leisure after busy working day, especially for family. Yongin Farmland, opened in 1976, was the first amusement park in Korea, managed by Joong-Ang Company, subsidiaries of Samsung Group. The 3700-acre attraction began as an agricultural center to demonstrate how mountainous land could be used productively for growing food product. Yongin Farmland opened a Motor-Park in late 1993 but loss in the first year. Samsung want to improve the customer satisfaction level at Farmland, and develop the plans for Farmland’s expansion. The case provides & introduces many issues and facts of theme park industry in Korea as well as in the world. The need of entertainment industry is increasing year after year as the attendance of amusement park on Farmland is increasing and it shows that there is growth in the Market. (table4). Also, from table 8, the need of the theme park for the South Korean consumer places a rate of 22%, despite the fact that Korean people work for 5 and a half days every week, indicate that they are very busy, and seems that they have no time for going to the theme park. Even if case is explained with SWOT analysis, showing the weakness and threats, considering and analyzing facts and data, Samsung should invest in the amusement industry, followed by the support of statements. As for of Strength, Farmland is South Korea’s Largest them park and enjoys a very strong attendance (table 4). It, also, is the pioneer in Korea in the concept of amusement parks/theme parks and has won several awards for their different services. In addition to this, Farmland has a very strong parent company; the brand...
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