SAMSUNG « Inspire the world, create the future »
JAPANESE AND KOREAN MARKET JAPANESE AND KOREAN MARKET
TABLE OF CONTENTS
I/ THE COMPANY
1) History of the company
a) From the 30’s to the 70’s b) From the 70’s to the 90’s c) From the 90’s to 2000’ d) From 2000 to Present
2) Key Datas and Key areas of Business
a) Key Datas b) Key Area c) Key Products
3) Company’s culture
a) Company’s directives b) Human Resources
II/ THE MARKET AND THE COMPANY STRATEGY
3) SWOT Analysis
Samsung is one of the world 's largest technology providers. Unlike other electronic companies Samsung origins were not involving electronics but other products. In 1938 the Samsung 's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China.
Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951, Samsung gradually developed into the multinational corporation that it is today.
The word Samsung means "three stars" in Korean. According to the founder of Samsung Group, the meaning of the Korean hanja word Samsung is "tristar" or "three stars". The word "three" represents something "big, numerous and powerful"; the "stars" mean eternity. It became the name associated with different types of business establishments in South Korea and in various parts of the world. Internationally, people associate the name with electronics, information technology and development.
In 1969, Samsung Electronics was born. From there, the company started acquiring and creating different business establishments including a hospital, paper manufacturing plant, life insurance company, department stores and many others. The company was destined to become a household name
Bibliography: http://www.samsung.com/fr/aboutsamsung/ http://www.samsung.com/us/aboutsamsung/corporateprofile/ourperformance/annualreports.html http://www.guardian.co.uk/technology/blog/2012/jun/28/europe-smartphone-phones-samsung-apple http://eon.businesswire.com/news/eon/20110221005384/en/Samsung/Europe-Forum/technology http://www.visiongain.com/Report/888/Samsung-Electronics-Report-2012-2017-Strategy-Prospects-in-the-LTE-Era http://thenextweb.com/mobile/2011/11/09/strategy-analytics-samsung-dominating-mobile-shipments-in-three-of-six-regions-globally/ http://en.wikipedia.org/wiki/Samsung ANNEXES