Campaign to Promote Tourism in Nakonprathom

Topic:
Campaign to promote tourism in Nakonprathom

Place:
Sampran Riverside

Ritika Batra 5180342
Kanika Hora 5280575
Supriya Sonu 5280509
Niphaporn Sachdev 5380713
Karan Thurakijkarn 5280919

TABLE OF CONTENTS I. Executive Summary 3 II. Organizational Overview 3 A. The organization B. Competition C. Features: benefits and functions D. SWOT Analysis III. Communication Objective 8 IV. Advertising budget 9 V. Creative Strategy 11 A. Message appeal B. Theme C. Tone and mood of the message D. Motivational appeal E. Presentation Method VI. Media Strategy 14 A. Media Objective B. Media mix C. Cost efficiencies D. Media schedule VII. Evaluation Strategy 17 VIII. Summary and conclusion 17

I. Executive Summary
This report would begin by illustrating the organizational overview in which we will tell about the organizational background, competition, features including benefits and functions and SWOT Analysis. Sampran riverside has been established in the year 1962 and they first use to supply flowers to the Bangkok flower market. They have no direct competitors but their indirect competitor is Siam Niramit.
The second part of the report would tell about the communication objective which is to have about 315 visitors per day to come to Sampran riverside and our main target group is Thai household. The third part of the report shows the advertising budget which includes the method to determine the budget and how we would use the budget to promote the place. We use top-down approach to determine the budget which is 1 million baht and we use that in different tools which are print advertisement, sales promotions and internet.
The fourth part